"Vintage Week Vol.3 by BRAND OFF" Held in Shibuya to Meet Mature Inbound Demand. Precedes May Opening of "BRAND OFF SHIBUYA" and Transmits Reuse Worldwide.
Komehyo Group's K-Brand Off is hosting a pop-up event "Vintage Week Vol.3 by BRAND OFF" in Shibuya from April 11-20, 2026, ahead of the May opening of "BRAND OFF SHIBUYA," aiming to showcase high-quality Japanese used goods to a global audience.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 22:10
- 🔍 Collected: April 9, 2026 at 13:30
- 🤖 AI Analyzed: April 20, 2026 at 08:28 (258h 58m after Collected)
K-Brand Off Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, President & CEO: Yuuya Yamauchi), part of the Komehyo Holdings Group, which boasts the No. 1 share in the reuse of pre-owned brand goods (※), will hold a pop-up event, "Vintage Week Vol.3 by BRAND OFF," for a limited time from Saturday, April 11, 2026, to Monday, April 20, 2026, in the vicinity of Shibuya Parco.
This event is a pre-opening event for the grand opening of the new store, "BRAND OFF SHIBUYA," scheduled for May 2026, and will exhibit and sell carefully selected reuse items to domestic and international customers.
※"Reuse Market Data Book 2025" (Researched by Reform Shimbun Co., Ltd.)
[Image: A large image of a high-end vintage bag, with a caption stating "The items shown are examples of items that BRAND OFF independently purchases, sources, and sells."]
＜Summary＞
・Holding a 10-day limited pop-up event "Vintage Week by BRAND OFF" in Shibuya.
・Selected reuse items, including vintage bags.
・Transmitting high-quality Japanese reuse to the world.
Background and Aims of the Event
[Image: Previous event]
[Image: Another previous event]
[Image: Another previous event]