Brand Cloud × Danone Japan Open Seminar: 'B Corp × Internalizing Sustainability' to be Held on July 1

Brand Cloud Co., Ltd. (Headquarters: Akasaka, Minato-ku, Tokyo; President and CEO: Yuuyo Kano) announces the upcoming open seminar titled 'B Corp × Internalizing Sustainability — Learning How to Communicate and Root Sustainability from Danone Japan’s Case' in collaboration with Danone Japan Co., Ltd. and World Road Inc. The event will be held at Brand Cloud’s headquarters on Wednesday, July 1, 2026, starting at 19:00.

This seminar will center on Danone Japan’s experience—the first food company in Japan to achieve the international B Corp certification—offering a collaborative space for participants to explore practical approaches to embedding sustainability within organizations.

Registration is available online via the dedicated application page below. The deadline for applications is June 30, 2026. The seminar is limited to approximately 25 participants. Please note that registration may close earlier if capacity is reached.

[Registration URL: https://forms.gle/3wTrtdZpxc6Pcy6m8]

Background of the Seminar

While corporate sustainability efforts are increasingly becoming critical business priorities, organizations face two major challenges at the operational level:

The 'Internalization Barrier': Initiatives exist but fail to resonate with employees.

The 'Greenhushing Barrier': Fear of criticism or accusations of greenwashing leads companies to withhold communication altogether.

'Efforts are made but not understood' or 'We want to speak up but hesitate'—this seminar draws on Danone’s accumulated experience from promoting sustainability across over 60 countries, aiming to equip participating companies with actionable insights they can apply internally.

Seminar Overview

Title: Open Seminar 'B Corp × Internalizing Sustainability — Learning How to Communicate and Root Sustainability from Danone Japan’s Case'

Date and Time: Wednesday, July 1, 2026, 19:00–20:30 (Doors open at 18:30)

Venue: 5th Floor, Brand Cloud Headquarters

(Address: TODA BUILDING Aoyama, 8-5-34 Akasaka, Minato-ku, Tokyo 107-0052)

Format: In-person event

Capacity: Approximately 25 participants

Fee: Free of charge

Target Audience: Executives, PR, communications, and sustainability officers from companies facing challenges in internalizing sustainability

Speakers: Kyoko Sasaki, Senior Manager, Public Affairs & Sustainability, Corporate Affairs Division, Danone Japan Co., Ltd.

Organizer: Brand Cloud Co., Ltd.

Cooperation: Danone Japan Co., Ltd., World Road Inc.

Registration URL: [https://forms.gle/3wTrtdZpxc6Pcy6m8]

Application Deadline: June 30, 2026

※ Danone Japan will provide 'Oikos Protein Drink' on the day

Scheduled Program (approx. 90 minutes)

19:00–19:15 Introduction: Current State of B Corp, Sustainability, and Internalization

19:15–19:35 Case Presentation: Danone Japan’s Internalization Practices (by Ms. Kyoko Sasaki)

19:35–19:55 Dialogue: Kyoko Sasaki (Danone Japan) × Ren Nakao (Brand Cloud)

19:55–20:15 Q&A: Deep-dive discussion with participants based on pre-event survey

20:15–20:30 Networking: Business card exchange and open conversation

About Danone Japan Co., Ltd.

Founded in 1919 as the first company to industrialize yogurt production, Danone, headquartered in Paris, France, is a leading food and beverage company with a mission to 'bring health through food to as many people as possible.' The company operates globally in three core categories: 'Chilled Dairy and Plant-Based Products,' 'Water,' and 'Specialized Nutrition,' selling products in over 120 countries. Danone entered the Japanese market in 1980 and currently operates as Danone Japan Co., Ltd., offering dairy products such as 'Danone Bio,' 'Danone Oikos,' 'Danone Yogurt,' 'Baby Danone,' and 'Petit Danone,' as well as plant-based products like 'Alpro' (oat milk). In 2020, Danone Japan became the first major Japanese consumer goods and food company (※) to receive the international B Corp certification, awarded only to businesses meeting rigorous social and environmental standards. Guided by the vision 'One Planet. One Health,' the company is committed to healthier and more sustainable business practices.

※ Source: Danone Japan

Company Name: Danone Japan Co., Ltd. (DANONE JAPAN CO., LTD.)

Representative: CEO Rodrigo Lima

Address: 13F, Nakameguro GT Tower, 2-1-1 Kamimeguro, Meguro-ku, Tokyo 153-0051

Official Website: https://www.danone.co.jp/

Business: Manufacturing and sales of dairy products; import and sales of plant-based foods

Capital: 300 million JPY

Employees: 452 (as of April 2025)

Founded: 1992

About World Road Inc.

Leveraging a network across 196+ countries, World Road Inc. delivers educational and development programs on global issues, sustainability, and careers to public, private, and academic sectors. Guided by the 'edutainment' philosophy—blending education and entertainment—the company also creates educational content through publishing, video, and web development.

Company Name: World Road Inc.

Representative: CEO Taichi Ichikawa

Address: BIRTH-AZABU-JUBAN, 2-20-7 Azabu-juban, Minato-ku, Tokyo 106-0045

Official Website: https://www.worldroad.org/

Business: Sustainability BPO (Business Process Outsourcing), branding and culture communication support, educational and training program development, global content creation

Founded: 2019

About Brand Cloud Co., Ltd.

Since its establishment in 2013, Brand Cloud has offered services such as 'Hyojohigai Cloud' for online defamation and reputation damage mitigation, and 'Brand Lifting' to enhance brand value. In 2017, it joined Vector Inc., Asia’s No.1 PR firm, and now operates in nine countries worldwide.

Company Name: Brand Cloud Co., Ltd.

Representative: President and CEO Yuuyo Kano

Address: TODA BUILDING Aoyama, 8-5-34 Akasaka, Minato-ku, Tokyo 107-0052

TEL: 03-6447-2653

Official Website: https://www.brandcloud.co.jp/

Business: Online defamation and reputation damage countermeasures, reputation management, corporate branding, etc.

Capital: 100 million JPY