[June 4th Webinar] 2026 Recruitment Acquisition Models Reach Limits: Drastically Improve Profit Margins via 'Reactivation' of Existing Assets
Brain Lab and Kairos Marketing will co-host a free webinar on June 4, 2026, for recruitment agency executives. As acquisition costs soar, the session reveals a model to monetize dormant candidate lists using MA tools to maximize ROI without relying on advertising.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 18:00
- 🔍 Collected: May 26, 2026 at 09:31
- 🤖 AI Analyzed: May 26, 2026 at 10:10 (38 min after Collected)
## 2026: The Recruitment Market Faces a Critical Turning Point — Limits of New Acquisition and the Value of Existing Assets
Brain Lab, Inc., provider of the recruitment management system 'CAREER PLUS,' in collaboration with Kairos Marketing Inc., developer of the MA tool 'Kairos3,' will host a free webinar for recruitment agency executives and business managers on Thursday, June 4, 2026, at 12:00 PM JST.
### Background: Surpassing the 'Break-even Point' of Acquisition Costs
In 2026, the Cost Per Acquisition (CPA) for new job seekers continues to rise due to the shrinking labor population. Meanwhile, many companies have thousands or even tens of thousands of 'past registrants' lying dormant in their internal databases. High-performing companies today are using Marketing Automation (MA) to efficiently reactivate these existing assets, building a 'second revenue pillar' independent of advertising spend.
### Seminar Highlights
- **Turning Dormant Leads into a Gold Mine**: Reveal methods to dramatically increase response rates by designing context-aware approaches based on the job seeker's psychological state.
- **Visualization of Behavioral Logs**: Analyze email opens and job view logs to notify consultants in real-time when a candidate's interest peaks. Propose systems to automate prioritization.
- **Winning Nurturing Strategies**: Move beyond simply blasting job postings. Learn tips for building touchpoints through market trends and career expertise so candidates choose your agency first when they decide to move.
### Event Overview
- **Title**: Increase Placements with Zero Ad Spend! ROI Maximization Strategies to Unearth Hidden Assets in Recruitment
- **Schedule**:
- June 4, 2026 (Thu) 12:00–13:00
- June 10, 2026 (Wed) 12:00–13:00 (Archive)
- June 11, 2026 (Thu) 16:00–17:00 (Archive)
- **Format**: Online (Zoom)
- **Fee**: Free
- **Registration**: [https://pages.matchingood.co.jp/260604.html](https://pages.matchingood.co.jp/260604.html)
Brain Lab, Inc., provider of the recruitment management system 'CAREER PLUS,' in collaboration with Kairos Marketing Inc., developer of the MA tool 'Kairos3,' will host a free webinar for recruitment agency executives and business managers on Thursday, June 4, 2026, at 12:00 PM JST.
### Background: Surpassing the 'Break-even Point' of Acquisition Costs
In 2026, the Cost Per Acquisition (CPA) for new job seekers continues to rise due to the shrinking labor population. Meanwhile, many companies have thousands or even tens of thousands of 'past registrants' lying dormant in their internal databases. High-performing companies today are using Marketing Automation (MA) to efficiently reactivate these existing assets, building a 'second revenue pillar' independent of advertising spend.
### Seminar Highlights
- **Turning Dormant Leads into a Gold Mine**: Reveal methods to dramatically increase response rates by designing context-aware approaches based on the job seeker's psychological state.
- **Visualization of Behavioral Logs**: Analyze email opens and job view logs to notify consultants in real-time when a candidate's interest peaks. Propose systems to automate prioritization.
- **Winning Nurturing Strategies**: Move beyond simply blasting job postings. Learn tips for building touchpoints through market trends and career expertise so candidates choose your agency first when they decide to move.
### Event Overview
- **Title**: Increase Placements with Zero Ad Spend! ROI Maximization Strategies to Unearth Hidden Assets in Recruitment
- **Schedule**:
- June 4, 2026 (Thu) 12:00–13:00
- June 10, 2026 (Wed) 12:00–13:00 (Archive)
- June 11, 2026 (Thu) 16:00–17:00 (Archive)
- **Format**: Online (Zoom)
- **Fee**: Free
- **Registration**: [https://pages.matchingood.co.jp/260604.html](https://pages.matchingood.co.jp/260604.html)
FAQ
ウェビナーの開催日時と形式を教えてください。
2026年6月4日(木) 12:00～13:00にオンライン（Zoom予定）で開催されます。また、6月10日と11日にはアーカイブ配信も予定されています。
このウェビナーの主な対象者は誰ですか？
人材紹介会社の経営層、事業責任者層、営業マネージャー、およびマーケティング・営業企画担当者です。
紹介される「CAREER PLUS」と「Kairos3」とはどのようなツールですか？
「CAREER PLUS」はブレイン・ラボが提供する人材紹介向けシステム、「Kairos3」はカイロスマーケティングが提供する営業・マーケティング支援（MA）ツールです。
人材紹介業界が直面している「2026年の課題」とは何ですか？
労働人口の減少による新規求職者の獲得単価（CPA）の上昇と、電話やメールへの反応低下による面談設定率の減少が主な課題として挙げられています。
既存資産の「再活性化」のためにどのような手法が提案されますか？
求職者の心理状態に合わせたステータス別アプローチや、メール開封・求人閲覧ログの可視化による優先順位の自動化などが提案されます。