[150 Companies Adopted Breakthrough] HR Marketing Tool 'MyRic' Features Patented Technology for Integrated Management from Recruitment to Retention, Solving Critical Turnover Issues and Accelerating Business Development

Brain Lab Inc. (Headquarters: Minato-ku, Tokyo; President: Norihiro Nakae; hereinafter referred to as Brain Lab), provider of the HR marketing tool 'MyRic' (Service site: https://myric.jp/retention/), which increases recruitment and reduces turnover, is pleased to announce that the number of companies adopting the service has surpassed 150 within approximately 1.5 years of its launch.

'MyRic' holds proprietary technology (Patent No. 7734919) for a 'Customer Acquisition and Talent Retention Management System' that consistently manages everything from recruitment activities to post-hire retention support. Against the backdrop of recent labor shortages, the effectiveness of this technology in 'retention and preventing turnover,' going beyond mere 'recruitment support,' has been confirmed by many companies, leading to the current expansion in adoption.

Based on this patented technology, Brain Lab will further promote initiatives to support the sustainable growth of companies.

Background of Adoption Expansion: Growing Importance of Connecting Recruitment to 'Retention'

Currently, in Japan, with the declining working population, corporate recruitment costs continue to rise. The early departure of newly hired personnel represents a significant business loss, making 'how to ensure long-term engagement (retention)' the most critical issue.

However, many traditional HR services have focused on recruitment and job matching, lacking adequate systems to consistently support post-hire follow-up and identify turnover risks.

To address these challenges faced by companies, we developed a system that supports the entire process from recruitment to retention. We established proprietary technology to quantify turnover risk by analyzing employee surveys and communication. This technology has been patented and its practical utility has been supported by many companies, leading to over 150 adoptions in just about 1.5 years since the service's launch.

Details of Patented Technology

The greatest feature of this service is its ability to seamlessly visualize everything from pre-hire applicant interest to post-hire turnover risk, going beyond simple job posting management.

・ Pre-Hire Matching Support By distributing job information to job seekers and managing it in association with related websites linked to the distribution, we calculate application status and applicant intent (application prediction index) based on job seeker access status.

・ Post-Hire Retention Support Periodically, surveys are distributed to employees, and their response history is accumulated. A turnover score (turnover prediction index) is calculated based on the response content.

・ Integration from Customer Acquisition (Recruitment) to Retention (Turnover Prediction and Follow-up) Traditional job management systems tend to be limited to 'posting job information and managing application status,' lacking a system to consistently manage post-hire turnover prevention and retention support. This invention integrates customer acquisition (recruitment) and retention (turnover prediction and follow-up) by visualizing the entire process from pre-hire applicant interest to post-hire turnover risk.