Sleep Becomes More Personal. The Best 'Sleep' for Each Individual. Brain Sleep's First Lab-Style Real Store in Kansai Opens

Brain Sleep Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Atsushi Hirota; hereinafter 'Brain Sleep') will open 'Brain Sleep Hanshin Umeda Main Store' (hereinafter 'this store'), Brain Sleep's first lab-style real store in Kansai, which evolves sleep with sleep tech and sleep medicine, on Wednesday, May 20, 2026. At this store, in addition to experiencing and purchasing all Brain Sleep products, we offer four experiential original services that shape the 'best sleep' by empathizing with each individual's sleep and treating it as their own. We will provide an experience that comprehensively examines and optimizes each person's sleep. We will continue to update our services and aim to be a place where you can always experience the 'forefront of sleep.' Adjacent to the store will be 'Well Sleep Clinic Osaka,' a clinic that designs health starting from sleep. Store Concept Since its establishment, Brain Sleep has been a solution to Japan's sleep challenges, developing products based on sleep medicine, consulting for specialized sleep clinics, operating acupuncture and moxibustion treatment centers, and supporting corporate health management. We have supported many people in improving their sleep through the knowledge, data, and technology accumulated by Brain Sleep. On the other hand, many people feel they have sleep problems, but these concerns vary greatly depending on individual lifestyle habits, constitution, and environment, making a uniform solution difficult. Also, because sleep-related concerns are sensitive, many people have not found appropriate consultation or opportunities for improvement. Against this background, we are opening a lab-style real store as a physical place where everyone can face 'their own sleep' and personalize it. At this store, we will not only propose products but also visualize the different sleep problems each individual has and provide comprehensive solutions based on the results. We aim to provide an 'entrance to quality sleep' for everyone and realize optimal sleep for each individual. What you can experience at the lab-style real store We offer unique experiential original services that integrate the knowledge, data, and technology accumulated by Brain Sleep. We also provide a space where you can experience the differences in height, shape, and texture of products, including the 'Brain Sleep Pillow.' Through product and service experiences, we will help you understand your own sleep and propose ways to solve your problems. Four Original Services ① Sleep Mirror Scan A fitting service that uses a unique display to non-contact measure your body shape and physique and propose the optimal pillow size. By visualizing pillow selection, which has tended to rely on 'preference' and 'subjectivity,' as objective data, you can find a pillow that suits you better. ② Sleep Insight A diagnostic service that visualizes sleep conditions based on a set of questions about subjective symptoms and sleep habits. By comparing with sleep data obtained from over 70,000 people by Brain Sleep, you can grasp your sleep tendencies and weaknesses and relatively understand your current sleep status. The diagnostic results can be taken home on your smartphone and used to improve your own sleep. ③ Sleep Navigator (Reservation required) A personal consultation service where dedicated staff with sleep qualifications provide one-on-one support for your concerns, based on your sleep data visualized by 'Sleep Insight.' We will unravel sleep problems from multiple perspectives, such as lifestyle habits, bedding, and environment, and propose improvement measures that can be put into practice starting tonight. ④ Sleep AI Doctor A sleep consultation service by an AI chatbot that has uniquely learned specialized sleep knowledge through AI. The sleep AI provides optimal advice to improve sleep quality according to the customer's sleep state. As questions accumulate, the AI's learning progresses, and the service continues to evolve. 'Lab-Style Real Store' OPEN Commemorative Campaign Campaign ① Limited quantity! Novelty gift upon registration for Brain Sleep official LINE Those who register for Brain Sleep's official LINE will receive one original handkerchief (2 types in total) made from Brain Sleep Comforter material, which is pleasant to the touch, on a first-come, first-served basis at the 'Brain Sleep Hanshin Umeda Main Store.' *Limited quantity, so it will end when supplies run out. ・'Brain Sleep Comforter Perfect Cool EX' Functional comforter with ultimate coolness lasting until morning, thanks to triple cooling technology: contact cooling, moisture-absorbing cooling, and sustained cooling.