Dining Season Arrives! "No-Stress Gluten Control" Garners Attention. What is the New Habit that Responds to 80% of True Feelings?

"It's stressful to give up bread and pasta."
Amidst increasing voices like this, as spring approaches with more opportunities for welcome and farewell parties and dining out, a new approach to gut health – "eating to regulate" – is drawing attention.

Bright Blossom Co., Ltd. (Head office: Suginami-ku, Tokyo; Representative Director: Shinichi Goto; Brand name: Sakurabiyori) began selling "Lactic Acid Bacteria CLEAR Focused on Gluten," a supplement containing gluten-degrading lactic acid bacteria, on February 10, 2026, focusing on modern dietary habits.

In recent years, interest in "gluten-free" diets has been growing in Japan. For modern people who regularly consume wheat products such as bread, pasta, pizza, and udon, there is a growing movement to re-evaluate how they interact with gluten.

A previous survey conducted by Bright Blossom revealed that approximately 80% of modern women are interested in gluten-free diets.

[Survey of Modern Women] Approximately 80% are interested in gluten-free!
While more people want to reduce wheat consumption for health and beauty reasons, many also say, "It's stressful to give up what I like."

■ Awareness Survey on Wheat Products (Company Survey)
(109 general women aged 30-50)

Based on this background, our survey on awareness of wheat products yielded the following results:

To the question, "Have you ever thought about reducing wheat consumption?", approximately 55% answered, "Yes, I have thought about it (often, sometimes, or already reducing)."

On the other hand, to the question of whether they are attracted to the idea of "caring while eating" rather than "giving up eating," approximately 81% answered, "Yes, I am attracted (very much, somewhat, or slightly)."

These results revealed that
"I've thought about reducing, but I don't want to give up" is the true feeling of modern women.

■ From "Endurance" to "Interaction." A New Concept of Gut Health

The health brand "Sakurabiyori" focuses not merely on gluten-free by avoiding wheat, but on "a new gut health approach of gluten decomposition."

It proposes the concept of "decomposition care" to regulate the internal environment while enjoying one's diet.

■ What is Gluten? Reasons for Recent Attention

Gluten is a type of protein found in wheat and other grains, responsible for the fluffy texture of bread and the elasticity of pasta.

However, with changes in dietary habits leading to increased wheat intake in modern times, interest in the relationship between gluten and physical condition has grown.

Consequently, "gluten-free" diets have spread overseas, and interest in gluten-free and gut health is also rising in Japan.

Three Commitments of "Lactic Acid Bacteria CLEAR Focused on Gluten"

The health brand "Sakurabiyori" focused on a new way of interacting with gluten and developed "Lactic Acid Bacteria CLEAR Focused on Gluten."

This product contains three carefully selected ingredients to support the concept of "decomposition care."

① Gluten-degrading Lactic Acid Bacteria [Korean Patent Acquired]
Contains lactic acid bacteria researched for their ability to break down gluten, a difficult-to-digest protein found in wheat.
Developed jointly with a Korean research institution, a patent has been acquired based on research results regarding decomposition under specific conditions.

② Salacia
A plant material traditionally used for health maintenance.
Known as an ingredient that supports dietary habits, it is included for the purpose of regulating daily eating routines.

③ Plant Fermented Extract (Enzyme)
An ingredient made by fermenting vegetables and fruits, supporting the overall balance of dietary habits.
It is included as a foundation for regulating daily condition.

■ Experts Also Focus on Gluten and Gut Environment

The era is now asking not to avoid bread and pasta, but "how to interact with them."

A survey conducted by Bright Blossom among 512 obstetricians and gynecologists revealed that many doctors believe daily dietary habits and gut environment are important for women's physical condition management.

Furthermore, in recent years, interest in the relationship between gut environment and overall condition has grown, leading to a widespread movement to review dietary habits.

Against this background, not only "avoiding gluten" but also a new idea of "how to incorporate it" is gaining attention.

[Survey of 512 Obstetricians and Gynecologists] Approximately 90% of obstetricians and gynecologists report an increase in patients complaining of PMS and hormonal imbalance!

■ Summary

From "Enduring Health" to "Enjoying and Regulating Health."
The way we interact with gluten is about to change significantly.

"Lactic Acid Bacteria CLEAR Focused on Gluten" is expected to gain further attention as a new gut health habit that allows people to regulate their internal environment while enjoying their diet.

■ Dermatologist Survey to be Released in April

Bright Blossom plans to release a "Survey on Gut Environment and Skin Problems" targeting 511 dermatologists on April 15, 2026.

■ Product Overview
・Product Name
Lactic Acid Bacteria CLEAR Focused on Gluten

・Brand
Sakurabiyori

・Distributor
Bright Blossom Co., Ltd.

・Main Ingredients
Gluten-degrading lactic acid bacteria, Salacia extract, Plant fermented extract (enzyme)

・Release Date
February 6, 2026

・Official Website
https://br-blossom.com/product

■ Bright Blossom Co., Ltd.: https://br-blossom.com/

■ Inquiry URL: https://shop.br-blossom.com/shop/contact/draft

■ TEL: 03-6821-4732 (Business hours / Weekdays 10:00-17:00)