BoulMich to Launch New "Okinawa Beni-imo Cake" Exclusively in Okinawa Starting April 15 (Wednesday)

BoulMich Co., Ltd. announced the sequential launch of a new product, "Okinawa Beni-imo Cake," exclusively in Okinawa starting April 15, 2026, at BoulMich Okinawa Ryubo store and airport pop-up locations. This Okinawa-exclusive, shelf-stable product uses Okinawan beni-imo, Yomitan vanilla flavor, and Nuchimaasu salt, with candied chestnuts. It will be sold in 2-piece packs (¥540 tax included) and 6-piece packs (¥1,620 tax included). The packaging design was created by Bingata artist Hiroji Kinjo.
新製品発表NQ 50/100出典:PR Times

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  • 📰 Published: April 14, 2026 at 20:00
  • 🔍 Collected: April 14, 2026 at 11:31
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BoulMich Co., Ltd. will begin selling "Okinawa Beni-imo Cake" from April 15, 2026, at its Okinawa Ryubo store. This product uses Okinawan beni-imo paste, beni-imo powder, Yomitan vanilla flavor, and Nuchimaasu salt, and contains chopped candied chestnuts. It is an Okinawa-exclusive product that can be stored at room temperature, making it suitable as a souvenir. It is available in 2-piece packs priced at ¥540 (tax included, ¥500 ex. tax) and 6-piece packs priced at ¥1,620 (tax included, ¥1,500 ex. tax). The packaging design was created by Okinawa's traditional Bingata artist Hiroji Kinjo. Hiroji Kinjo is a Bingata artist who established his studio in 2002 and was certified as an Okinawa artisan in 2010, known for his original designs and traditional techniques and collaborations. BoulMich is a Japanese pioneer of authentic French confectionery, founded by Kikujiro Yoshida, who trained in Paris.