Boulies Co., Ltd. (Headquarters: Itoshima City, Fukuoka Prefecture; hereinafter "Boulies"), a developer and manufacturer of ergonomic gaming and office chairs, made its debut appearance at the experiential event "Gadget Exhibition 2026 Spring Supported by Ulanzi" (organized by Gadget Solutions) held on Sunday, March 22, 2026, at Futako Tamagawa Tsutaya Electrics, 2nd floor E-room 1.2 and in front of the escalator.
On the day of the event, "Boulies Master Rex," which was selected as a finalist in the Best Office Chair category of the "T3 Awards 2025" hosted by the UK technology magazine "T3," and "Boulies Master Neo 2026," an evolved model designed exclusively for Japan, were exhibited. Many visitors experienced the actual sitting comfort.
Background and Purpose of Exhibition
Boulies is a UK-born gaming and office chair brand that officially entered the Japanese market in September 2025. With the concept of "fusion of ultimate sitting comfort and design," Boulies has been developing products suitable for the physique and living environment of Japanese people. Gaming chairs are products whose value is best conveyed through actual sitting. Through participation in this event, Boulies provided visitors with an opportunity to directly experience the fit and functionality of its products.
Exhibition Overview
・Event Name: Gadget Exhibition 2026 Spring Supported by Ulanzi
・Organizer: Gadget Solutions
・Date and Time: Sunday, March 22, 2026, 10:00 AM - 8:00 PM
・Venue: Futako Tamagawa Tsutaya Electrics, 2nd floor E-room 1.2 and in front of the escalator
・Location: 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094, Futako Tamagawa Rise S.C. Terrace Market
・Admission Fee: Free (No reservation required)
・Exhibited Products: Boulies Master Rex / Boulies Master Neo 2026
・Exhibition Content: Product experience display, sit-and-compare, staff explanations
Exhibition Details
At the booth, "Master Rex" and "Master Neo 2026" were displayed side-by-side, creating an environment where visitors could freely sit and compare them. Staff were always present to provide individual explanations on the functions and adjustment methods of each product.
By offering an exhibition where visitors could experience actual usage, including reclining functions, ottomans, and lumbar support, Boulies aimed to promote product understanding.
Exhibited Products
● Boulies Master Neo 2026
A Japan-exclusive design model optimized for the physique and living environment of Japanese people.
The Boulies Master Neo 2026 is an evolved model developed based on over 1,000 user feedback comments received since the launch of the previous model. It pursues a structure that firmly supports the body and stable sitting comfort, achieving both comfort during long hours of use and posture maintenance.
Furthermore, while suppressing the excessive bulk often seen in conventional gaming chairs, it ensures necessary support performance. Its practical design, suitable for the physique and living spaces of Japanese people, is a key feature.
Boulies Master Neo 2026
●Product Name: Boulies Master Neo 2026
●Colors: Black, Charcoal Grey, Ash Grey, Como
●Manufacturer's Suggested Retail Price: 59,996 yen (tax included)
●Available Online Shops:
・Official Online Store: https://boulies.co.jp/products/master-neo
・Official Amazon Store: https://www.amazon.co.jp/dp/B0FZB5RG82
● Boulies Master Rex
A high-end model pursuing luxurious sitting comfort and functionality.
The Boulies Master Rex features a full-flat design that can recline up to 165°. It is a multi-functional gaming chair that supports a wide range of scenarios from work to relaxation. It comes standard with a retractable ottoman, allowing users to stretch their legs comfortably when in use and neatly store it under the seat when not needed.
Furthermore, it has been selected as a finalist in the "T3 Awards 2025 Best Office Chair*" category hosted by the UK technology magazine "T3," and its quality and functionality are internationally recognized.
*Source:T3 Awards 2025 - Best Office Chair Finalists
Boulies Master Rex
●Product Name: Boulies Master Rex
●Colors: Black, Brown, Charcoal Grey, Ash Grey, Como
●Manufacturer's Suggested Retail Price: 64,999 yen (tax included)
●Available Online Shops:
・Official Online Store: https://boulies.co.jp/products/master-rex
・Official Amazon Store: https://www.amazon.co.jp/dp/B0FB8XTJLG
Product Specifications (Comparison)
Quality and Safety
Both Boulies Master Neo 2026 and Boulies Master Rex are designed with the theme of "sitting comfortably and safely" and have cleared various durability and safety tests. Key parts are made of highly durable materials, ensuring quality standards for long-term use.
Quality Standards for Key Parts
・PU (polyurethane) silent casters: Designed not to scratch floors / Cleared 100,000 durability tests
・5-star base: Uses engineering plastic / High stability and load capacity
・Steel frame: Maximum load capacity 135kg (recommended 110kg) / Designed for long-term use
・SGS certified Class 4 gas cylinder: Cleared 120,000 durability tests
In addition, the headrest uses velour fabric, combining a soft touch with breathability. It also considers reducing strain on the neck. The Master series comes with a 24-month product warranty.
About "Futako Tamagawa Tsutaya Electrics"
Opened in May 2015 within the commercial complex "Futako Tamagawa Rise Shopping Center." It is a new style of electronics store where concierges propose lifestyles in a BOOK & CAFE space. Beyond electronics, it is a place full of art and technology that sells interiors, books, and miscellaneous goods that make daily life more stimulating. It also offers stimulating and high-quality time through "Tsutaya Electrics+", a showroom where unique products and services from around the world can be discovered and experienced, and "Share Lounge," which can be used as a cafe, bar, or office.
〇Homepage: https://store.tsite.jp/futakotamagawa/
About Boulies
Boulies is a brand that develops and manufactures ergonomic gaming and office chairs.
FACT BOX
- Source: PR TIMES
- Category: News