'Experience the Difference' — Boulies Debuts at Futako-Tamagawa Tsutaya Electrics 'Gadget Exhibition 2026 Spring', Hosting Popular Test-Sitting Experience
Boulies, a UK-origin ergonomic chair brand, participated in its first physical event in Japan at Futako-Tamagawa Tsutaya Electrics. The brand showcased its 'Master Rex' and the Japan-specific 'Master Neo 2026', attracting many visitors who experienced their premium comfort.
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Boulies Co., Ltd. (Headquarters: Itoshima City, Fukuoka Prefecture; hereinafter 'Boulies'), a developer and manufacturer of ergonomic gaming and office chairs, participated for the first time in the experiential event 'Gadget Exhibition 2026 Spring Supported by Ulanzi' (organized by Gadget Solutions). The event was held on Sunday, March 22, 2026, at Futako-Tamagawa Tsutaya Electrics, 2nd Floor E-room 1.2 and in front of the escalator.
On the day of the event, the brand exhibited the 'Boulies Master Rex,' a finalist in the Best Office Chair category at the 'T3 Awards 2025' hosted by the British technology magazine 'T3,' and the 'Boulies Master Neo 2026,' an evolved model specifically designed for Japan. Numerous visitors experienced the actual seating comfort of these products.
■ Background and Purpose of the Exhibition
Boulies is a gaming and office chair brand from the UK that fully entered the Japanese market in September 2025. Based on the concept of 'the fusion of ultimate comfort and design,' the brand has been developing products suitable for the Japanese physique and living environment. Gaming chairs are products whose value is best communicated through actual sitting. By exhibiting at this event, the company provided visitors with an opportunity to directly experience the product's fit and functionality.
■ Exhibition Overview
・Event Name: Gadget Exhibition 2026 Spring Supported by Ulanzi
・Organizer: Gadget Solutions
・Date: Sunday, March 22, 2026, 10:00-20:00
・Venue: Futako-Tamagawa Tsutaya Electrics, 2F E-room 1.2, front of escalator
・Location: Terrace Market, Futako-Tamagawa Rise S.C., 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094
・Admission: Free (No reservation required)
・Exhibited Products: Boulies Master Rex / Boulies Master Neo 2026
・Content: Product experience exhibition, test-sitting comparisons, explanations by staff
■ Exhibition Content
At the booth, 'Master Rex' and 'Master Neo 2026' were displayed side-by-side, creating an environment where visitors could freely compare the seating experience. Dedicated staff members were present to provide individual explanations regarding the features and adjustment methods of each product.
On the day of the event, the brand exhibited the 'Boulies Master Rex,' a finalist in the Best Office Chair category at the 'T3 Awards 2025' hosted by the British technology magazine 'T3,' and the 'Boulies Master Neo 2026,' an evolved model specifically designed for Japan. Numerous visitors experienced the actual seating comfort of these products.
■ Background and Purpose of the Exhibition
Boulies is a gaming and office chair brand from the UK that fully entered the Japanese market in September 2025. Based on the concept of 'the fusion of ultimate comfort and design,' the brand has been developing products suitable for the Japanese physique and living environment. Gaming chairs are products whose value is best communicated through actual sitting. By exhibiting at this event, the company provided visitors with an opportunity to directly experience the product's fit and functionality.
■ Exhibition Overview
・Event Name: Gadget Exhibition 2026 Spring Supported by Ulanzi
・Organizer: Gadget Solutions
・Date: Sunday, March 22, 2026, 10:00-20:00
・Venue: Futako-Tamagawa Tsutaya Electrics, 2F E-room 1.2, front of escalator
・Location: Terrace Market, Futako-Tamagawa Rise S.C., 1-14-1 Tamagawa, Setagaya-ku, Tokyo 158-0094
・Admission: Free (No reservation required)
・Exhibited Products: Boulies Master Rex / Boulies Master Neo 2026
・Content: Product experience exhibition, test-sitting comparisons, explanations by staff
■ Exhibition Content
At the booth, 'Master Rex' and 'Master Neo 2026' were displayed side-by-side, creating an environment where visitors could freely compare the seating experience. Dedicated staff members were present to provide individual explanations regarding the features and adjustment methods of each product.