Bot Express to Host 'Smartphone City Hall' Online Seminar on June 19 (Friday): Featuring Ono City, Hyogo Prefecture, on 'Promoting Point Programs in Collaboration Between DX Department and Business Owners, with LINE Completing Everything from Point Acquisition to Coupon Issuance/Exchange'

Bot Express Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kazuki Nakajima; hereinafter 'Bot Express') regularly hosts free online seminars, 'Bot Express Showcase,' sharing DX case studies of government agencies and local authorities. We are pleased to announce that the next seminar will be held on June 19 (Friday). The theme for this event is 'Promoting point programs in collaboration between DX department and business owners. LINE completes everything from point acquisition to coupon issuance/exchange.' 1. Seminar Overview — Concept Ono City, Hyogo Prefecture, launched its LINE official account in April 2022 and began integrating with 'GovTech Express,' an extended service for LINE official accounts, in January 2024. Based on the fundamental philosophy that 'governance is also management,' Ono City is transforming into an administration that operates systematically, with overall optimization as a prerequisite, to sustainably provide high-quality services with limited personnel and financial resources. The core of this transformation is the 'Portable City Hall,' centered around LINE. Instead of promoting new apps, administrative services are consolidated into LINE, which citizens use daily, lowering the hurdles for introduction and use, and creating an environment where everyone can naturally access services. By integrating procedures, reservations, inquiries, and information dissemination, Ono City has transitioned from traditional administration, which assumed 'going, waiting, and writing,' to 'smartphone-completed administration.' Details: https://www.city.ono.hyogo.jp/soshikikarasagasu/somubu_shiminserviceka/gyomuannai/6/2/1/9378.html — Expanding Functions through Internal Collaboration Furthermore, based on the implementation stance of 'first try it with LINE,' functions have been gradually expanded while integrating existing operations into LINE. Currently, over 150 procedures, including various applications, facility reservations, and event registrations, are provided on LINE. By consolidating new systems into a single platform instead of introducing them individually, Ono City aims to achieve both clarity for residents and operational efficiency for the administration. Another characteristic is the establishment of a system where not only the ICT Promotion Division but also each business division actively participates. By having the field itself plan and improve, services are continuously updated to meet resident needs, establishing them as 'services that continue to be used' rather than being 'made and done.' — Point Program Utilizing LINE An extension of this system is 'Ono Sukitto Point.' Launched in July 2024, it is a mechanism that awards points based on citizens' actions, such as health promotion and volunteer activities, and allows everything from point acquisition and confirmation to coupon issuance and use to be completed on LINE. By not requiring new app installations and designing it to be easily accessible to a wide range of generations, including the elderly, it balances ease of participation and continuity, functioning as a measure to encourage behavioral change among citizens. In this seminar, representatives from Ono City's ICT Promotion Division and Health Promotion Division will speak, providing a concrete explanation of the point program's design philosophy, implementation, operation, and how internal collaboration is promoted. ▼Ono Sukitto Point Overview Details: https://www.city.ono.hyogo.jp/material/files/group/20/7115.pdf ▼Ono City LINE Official Account Introduction Public Relations Paper (February 2025 issue) Details: https://www.city.ono.hyogo.jp/material/files/group/9/ONOPress202502.pdf Feel that their point programs are not attracting enough registrants or leading to continuous use. Are considering reviewing citizen participation-type measures such as health points or volunteer points. Feel the limitations of app introduction or paper-based operations and are looking for a more accessible mechanism. Want to know the specific design and operational image of measures utilizing LINE. Want to achieve policy promotion through collaboration between DX promotion departments and business departments. 2. Seminar Details [Seminar Name] Bot Express Showcase #44 [Date and Time] Friday, June 19, 2026, 2:00 PM - 3:00 PM *Applications accepted until the start time [Location] Online (Viewing URL will be sent after application) [Target Audience] Local government officials [Program] 1. Smartphone City Hall National Local Government Case Studies (Sudo, Bot Express) 2. Initiative Introduction (Mr. Okada and Mr. Serio, Ono City ICT Promotion Section Chief; Mr. Kondo, Health Promotion Division) 3. Q&A 3. Application Method Web form: https://form.bot-express.