Boshimo Launches Digital Pregnancy Notification Support in 26 New Municipalities!

Boshimo Co., Ltd. (hereinafter 'the Company'), provider of the maternal and child health app 'Boshimo,' has started supporting digital pregnancy notification submissions in 26 additional municipalities from May.

The Company offers 'Kosodate DX®,' a digital transformation support service for childcare-related municipal programs, available as an add-on feature to 'Boshimo.' This includes the 'Pregnancy Notification Service,' specialized for digital pregnancy registration, and the 'Questionnaire Service,' enabling online submission of pregnancy notifications and various surveys related to pregnancy and childbirth.

Starting in May, the 'Pregnancy Notification Service' has been introduced in 26 municipalities, including Hagi City in Yamaguchi Prefecture, Mima City in Tokushima Prefecture, and Goka Town in Ibaraki Prefecture. As a result, the total number of municipalities supported by the Company for digital pregnancy notifications has reached 190.

Users can now submit their pregnancy notifications directly through the app. Municipalities can use the submitted data to understand each pregnant individual’s circumstances and smoothly implement accompanying consultation support, such as interviews and tailored assistance, while also improving the efficiency of related administrative tasks.

With this initiative, the Company aims to lead maternal and child health digital transformation (DX) across municipalities nationwide.

◆ Boshimo Supports Nationwide Maternal and Child Health DX, Starting with Digital Pregnancy Notifications

Under the 'Child Policy DX' initiative promoted by the Children and Families Agency, digitalization of maternal and child health services is being advanced nationwide to enable residents, municipalities, and medical institutions to appropriately and promptly share and utilize maternal and child health information.※1

Pregnancy notifications represent the first point of contact between residents and municipalities in these initiatives. They serve as a critical gateway to broader maternal and child health DX, including the use of maternal and child health apps, infant health checkups, and pediatric vaccinations. The Company has previously supported digital pregnancy notifications through the 'Questionnaire Service' of 'Kosodate DX,' with some municipalities reporting over 90% of notifications submitted via the app.※2

These results suggest that widespread adoption of digital pregnancy notifications could lead to high app utilization rates—reaching up to 90%—and create early digital touchpoints between parenting households and municipalities from the early stages of pregnancy. This would facilitate better delivery of essential administrative information to families. Additionally, it is expected to lay the foundation for smoother digitalization across the entire maternal and child health sector, including vaccinations and infant health checkups. Given this context, the Company provides services enabling digital pregnancy notifications to support the establishment of maternal and child health DX environments in municipalities nationwide.

◆ List of Major Municipalities Launching Digital Pregnancy Notification Support via 'Boshimo' in May

※ Names in parentheses indicate the app name provided by each municipality

Hokkaido Oguni Town (Sora Baby)

Hokkaido Shiranuka Town (Shiranuka Childrearing App♡Ikoru)

Hokkaido Horonobe Town (Horonobe Childrearing Support App)

Aomori Itayanagi Town (Itayanagi Childrearing Support App)

Aomori Sai Village (Sai Village Childrearing Support App)

Akita Gonohe Town (Gokko Navi)

Akita Misato Town (Mishshurūmu)

Ibaraki Goka Town (Hachikko☆App)

Ibaraki Tone Town (Tonenavi (Sakura) Sakura-kko)

Ibaraki Ryūgasaki City (Tatsunoko Tatchi)

Nagano Ikeda Town (Ikeda Kodomo ga Mannaka Navi)

Nagano Sakae Village (Sakae-mura Childrearing App with)

Nagano Nakatsugawa Town (Nagisokko Navi)

Nagano Matsukawa Village (Matsukawa Childrearing App: Matsutaku)

Nagano Yasuzuka Village (Nijiiro Techo)

Nagano Yamanaka Village (Yamanaka Childrearing Support App)

Tottori Kōfu Town (Ohisama Hagu App Kōfu)

Okayama Shinjō Village (Shinjō Childrearing Navi)

Shimane Okuizumo Town (Boshimo)

Yamaguchi Hagi City (Boshi App HagiHAGU)

Yamaguchi Hikari City (Childrearing Support App★Hikari)

Tokushima Mima City (Boshi Techo App MimaMo)

Fukuoka Chikugo City (Chikugo City Boshitecho App 'Tatchi')

Miyazaki Kobayashi City (Kosomosu)

Kumamoto Aso City (Asokko)

With digital pregnancy notifications now available, users can expect reduced administrative burden and improved convenience during pregnancy, even when feeling unwell. Municipal staff can also aim for improved efficiency in counter services and information management.

The Company's vision is to reduce friction in pregnancy and parenting to zero. To achieve this, it is expanding and integrating support areas through 'Kosodate DX'—including prenatal checkups, vaccinations, and infant health checkups—establishing one-stop digital application and procedure systems for parenting, and promoting data linkage of maternal and child health information among relevant organizations (medical institutions, childcare/education, specialized agencies, etc.). Through these efforts, the Company aims to reduce parents’ anxiety and burden and co-create a safe, simple, and supportive parenting society with local communities.

Service Name: Boshimo (name may vary by municipality)

Monthly Fee (tax included): Free

● Service Overview

＜Maternal and Child Health App 'Boshimo'＞

The app offers comprehensive features to support busy parents, including recording and managing health data for mothers and children, vaccination scheduling, advice on childbirth and parenting, a shared family journal called 'Kita yo Kinenbi' to track children’s growth and development milestones, and notifications of local information distributed by municipalities. It also enables sharing with family members, such as grandparents living in distant areas.

＜'Kosodate DX'＞

A service that supports the digitalization of municipal childcare programs. Available as an add-on to 'Boshimo,' it enables online submission of pregnancy notifications and digital processing of infant health checkups, helping municipalities create new, adaptive childcare support systems and realize more convenient, safe, and secure parenting environments.

● How to Access

＜Maternal and Child Health App 'Boshimo'＞

・App: Search 'Boshimo' on App Store or Google Play (compatible with Android 8.0+ and iOS 15.0+)

・Web Browser: Visit https://www.mchh.jp

＜'Kosodate DX'＞

・Web Browser: Visit https://www.mchh.jp/boshimo-kosodatedx

※ Available even to those outside supported municipalities, but please check the official website for information specific to your municipality.

※ Available features may vary depending on your municipality.

※1 Reference: 'Child Policy DX Promotion Guidelines 2025' https://www.cfa.go.jp/assets/contents/node/basic_page/field_ref_resources/6cfab22c-d2bf-4dd1-81ea-49308519ac3a/cf0aacb9/20250630_councils_kodomo_seisaku_DX_6cfab22c_06.pdf?utm_source=chatgpt.com

※2 Reference Release

In Chikushino City, Fukuoka Prefecture, over 95% of pregnancy notifications were submitted via the 'Childrearing Support App Chikushikko' (Boshimo)

https://prtimes.jp/main/html/rd/p/000000487.000099909.html

In Fukushima City, Fukushima Prefecture, via the Fukushima City Childrearing App 'Egao' (Boshimo)