Maternal and Child Health Handbook App 'Boshi Mo' Launches in Matsukawa Village, Nagano Prefecture!

Boshi Mo Co., Ltd.'s maternal and child health handbook app 'Boshi Mo' has been introduced in Matsukawa Village, Kitaazumi District, Nagano Prefecture, and began its service as 'Matsukawa Village Child-rearing App Matsuiku' on Wednesday, April 1st.

Matsukawa Village is promoting village development based on the basic philosophy of "a village full of children's smiles," where the entire community supports children's healthy growth and parents' joy in raising children, leading to adults also smiling from children's happiness.

This time, 'Boshi Mo,' which allows paper maternal and child health handbook data to be recorded as digital data and has been adopted by over 830 local governments, has been adopted. Operations will commence in line with the Children and Families Agency's policy of utilizing electronic maternal and child health handbooks and promoting maternal and child health DX*1.

'Boshi Mo' is an app that easily supports vaccination schedules, health check-up result management, and local information distribution via smartphones, tablets, and PCs. Since data is stored in the cloud, it serves as a backup in case of loss of the maternal and child health handbook due to disasters, and also supports continuous use when moving to another municipality or changing device models, allowing users to continue using it with peace of mind.

◆'Boshi Mo' begins offering in Matsukawa Village, Nagano Prefecture, a village where child-rearing households can live with peace of mind through unique village support!

Matsukawa Village warmly supports child-rearing households with unique and warm support, such as the HAPPY BABY Project "Gift from Matsukawa Village," which celebrates the birth of a child and prays for healthy growth by presenting "natural wood fragments (building blocks)" or "wooden bells (rattles)."

In addition, "Community School Volunteers" are active, aiming to solve issues faced by children by utilizing local power in school management. Parents and local residents are involved with children through watching over them during commuting, learning support, club activity support, and acting as instructors utilizing their expertise, working together as a community to realize high-quality school education.

This time, 'Boshi Mo' was adopted as a new tool for disseminating childcare information to make the village's initiatives more conveniently accessible to child-rearing households.

◆Comprehensive support for pregnancy, childbirth, and childcare with a community-based childcare app!

'Matsukawa Village Child-rearing App Matsuiku,' adopted by Matsukawa Village, is a service compatible with smartphones, tablets, and PCs. It is equipped with convenient functions that help busy mothers and fathers with childcare and work, such as recording and managing health data for pregnant women and children, managing vaccination schedules, providing advice on childbirth and childcare, sharing functions with family members such as grandparents living in distant areas, and notifying local information distributed by the village.

The "Dekitayo Kinenbi" (Achievement Anniversary) function, which can be used as a childcare diary, was created based on the Children and Families Agency's maternal and child health handbook format examples. It allows users to record developmental stages, including the "parent's record" in the maternal and child health handbook, and anniversaries related to childcare with photos and messages, and also serves as a guide for children's growth and development.

Furthermore, even when social environmental changes occur due to infectious diseases or other factors, important information such as cautionary notices from the local government and advice from public health nurses can be instantly delivered to those who need it via text or video through the app, supporting the creation of an environment where childbirth and childcare can be carried out with peace of mind even in emergencies.

Matsukawa Village has been promoting village development where children can be born and raised with peace of mind amidst rich nature and community ties, by implementing free school lunch fees for elementary and junior high schools and free welfare medical expenses for children up to 18 years old.

By introducing the maternal and child health handbook app 'Matsukawa Village Child-rearing App Matsuiku,' we will deliver easy-to-understand information from pregnancy to childcare and further enhance support that is close to parents. We will utilize the power of digital technology to create a childcare environment where no one is left behind and support the healthy growth of children who will lead the future, as a whole village.

[Guidance on various systems and services provided by local governments]

● Information on various subsidy systems such as child medical expense subsidy system and child allowance, and guidance on application procedures according to pregnancy and childcare stages

● Various notifications distributed by local governments

[Record and Management]

● Recording of physical condition and weight during pregnancy (graphed)

● Recording of fetal and child growth (graphed)

● Confirmation of obesity/underweight status using height-weight curve (graphed)

● Vaccinations: Automatic display of standard vaccination dates, management of scheduled/actual vaccinations, prevention of missed vaccination alerts

● Health check-up information: Recording of health check-up data for pregnant women and children

[Information provision and advice]

● Basic information on childbirth and childcare

● Knowledge and advice tailored to pregnancy week and child's age in months

● Videos on how to bathe babies and make baby food

● Information on nearby facilities (hospitals, kindergartens/nurseries, parks, childcare facilities, etc.)

[Childcare Diary: Dekitayo Kinenbi (Achievement Anniversary)]

● Record child's growth with photos

● Upload photos on anniversaries with a "First Anniversary Template" that includes dates and words (e.g., first fetal movement/kick/rolling over/sitting up/crawling/standing alone/walking alone, allowing for recording of approximately 150 items)

[Data Sharing]

● Child's growth records and health data can be viewed on family smartphones, etc., and can also be posted on social media.

Our company's vision is to reduce the friction coefficient related to pregnancy and childcare to zero. To achieve this, we are promoting further expansion and collaboration of support areas through 'Child-rearing DX®'*2 (prenatal check-ups, vaccinations, infant health check-ups, etc.), the establishment of an all-in-one application and procedure system for childcare, and the collaboration of maternal and child health information with related organizations (medical, childcare/education, specialized institutions, etc.). Through this, we aim to co-create a "safe and simple" child-rearing society with local communities by reducing parents' "anxiety and burden."

Service name: Matsukawa Village Child-rearing App Matsuiku Monthly fee (tax included): Free Access method

・App: Search for 'Boshi Mo' on the App Store or Google Play (Supported OS: Android 8.0 or higher, iOS 15.0 or higher) ・Web browser: Access https://www.mchh.jp

*Even those who do not live in the target municipality can use it, but please check the official website for information on your municipality. *Some functions may differ depending on your municipality.

*1: Children and Families Agency website "Children's Policy DX Promotion Initiatives Policy 2025 Reference Materials Collection"

https://www.cfa.go.jp/assets/contents/node/basic_page/field_ref_resources/6cfab22c-d2bf-4dd1-81ea-49308519ac3a/6f948f38/20250630_councils_kodomo_seisaku_DX_6cfab22c_08.pdf

*2: Details of the 'Child-rearing DX®' service can be found here https://www.mchh.jp/boshimo-kosodatedx

*'Child-rearing DX' is a registered trademark of Boshi Mo Co., Ltd.

*Google Play and Android are trademarks or registered trademarks of Google LLC.

*App Store is a service mark of Apple Inc.

*iOS is the OS name of Apple Inc. iOS is a trademark or registered trademark of Cisco Systems, Inc. or its affiliates in the United States and other countries, and is used under license.