Maternal and Child Health Handbook App "Boshi Mo" Launches in Nakasatsunai Village, Hokkaido!

Boshi Mo Co., Ltd.'s maternal and child health handbook app "Boshi Mo" has been introduced in Nakasatsunai Village, Kasai District, Hokkaido, and will begin offering its services as "Nakasatsunai Child-Rearing App Piyomo" from Wednesday, April 1st. Nakasatsunai Village has adopted "Creating a Town where Everyone Smiles Naturally!" as its town development theme, aiming to create an environment where everyone can safely give birth to and raise children. Through regional child-rearing support, the village promotes town development filled with connections and warmth, enabling all villagers to live healthy lives with a sense of purpose. This time, "Boshi Mo," which allows digital recording of paper maternal and child health handbook data and has been adopted by over 830 municipalities, was selected. Its operation begins in line with the Children and Families Agency's policy※1 to utilize electronic maternal and child health handbooks and promote maternal and child health DX. "Boshi Mo" is an app that easily supports vaccination schedules, health check-up result management, and local information distribution via smartphones, tablets, and PCs. Since data is stored in the cloud, it serves as a backup in case of loss of the maternal and child health handbook due to disasters, and also supports continuous use when moving to another municipality or changing devices, allowing users to continue using it with peace of mind.

◆"Boshi Mo" service launched in Nakasatsunai Village, Hokkaido, which has a comprehensive support system for child-rearing families!

Nakasatsunai Village continuously supports child-rearing by providing information and interaction opportunities tailored to children's growth stages. These include "Sukusuku Consultation," where children up to one year old can participate, offering parenting advice and opportunities for parents of the same generation to interact; "Piyotama Class," where expectant and new mothers can interact and receive advice for childbirth; and "Mogumogu Cooking," where they can learn about baby food. Additionally, the village implements home-visit and day-service type postpartum care programs to support mothers with breastfeeding, their physical condition, and parenting concerns after childbirth. The Child-Rearing Support Center focuses on creating a safe environment for parents and children by providing daily anxiety and parenting consultations, offering play spaces through the opening of the center's rooms and nurseries, facilitating interaction among parents, and providing programs for parents to refresh. This time, "Boshi Mo" was adopted as a new tool for disseminating child-rearing information to make the village's initiatives more convenient for child-rearing households.

◆Comprehensive support for pregnancy, childbirth, and child-rearing with a community-based child-rearing app!

"Nakasatsunai Child-Rearing App Piyomo," adopted by Nakasatsunai Village, is a service compatible with smartphones, tablets, and PCs. It is equipped with convenient features that help busy mothers and fathers with child-rearing and work, such as recording and managing health data for expectant mothers and children, managing vaccination schedules, providing advice on childbirth and child-rearing, sharing functions with family members like grandparents living in distant areas, and notifying users of local information distributed by the village. The "Dekitayo Kinenbi" (I Did It Anniversary) feature, which can be used as a child-rearing diary, was created based on the Children and Families Agency's maternal and child health handbook format examples. It allows users to record developmental stages and child-rearing milestones, including the "Parent's Record" section of the maternal and child health handbook, with photos and messages, and also serves as a guide for a child's growth and development. Furthermore, even when social environmental changes occur due to infectious diseases or other factors, the app can instantly deliver important information such as alerts from the municipality and advice from public health nurses to those who need it via text and video, supporting the creation of an environment where childbirth and child-rearing can be done with peace of mind even in emergencies.

＜Main Features of "Nakasatsunai Child-Rearing App Piyomo"＞

【Guidance on various systems and services provided by the municipality】

●Information on various subsidy systems suitable for pregnancy and child-rearing periods, such as the child medical expense subsidy system and child allowance, and guidance on application procedures.

●Various notifications distributed by the municipality.

【Recording and Management】

●Recording of physical condition and weight during pregnancy (graphed)

●Recording of fetal and child growth (graphed)

●Confirmation of obesity/underweight status using height-weight curves (graphed)

●Vaccinations: Automatic display of standard vaccination dates, management of scheduled and actual vaccinations,

prevention of missed vaccination alerts

●Health check-up information: Recording of health check-up data for pregnant women and children.

【Information Provision and Advice】

●Basic information on childbirth and child-rearing.

●Knowledge and advice tailored to gestational week and child's age in months.

●Videos on bathing and making baby food.

●Guidance on nearby facilities (hospitals, kindergartens/nurseries, parks, child-rearing facilities, etc.).

【Child-Rearing Diary: Dekitayo Kinenbi (I Did It Anniversary)】

●Record child's growth with photos.

●Upload photos with a "First Anniversary Template" including date and words for milestones (e.g., First... Fetal movement / Kick / Rolling over / Sitting up / Crawling / Standing alone / Walking alone, etc. Approximately 150 items can be recorded).

【Data Sharing】

●Child's growth records and health data can be viewed on family smartphones and other devices, and can also be posted on SNS.

Our company's vision is to reduce the friction coefficient related to pregnancy and child-rearing to zero. To achieve this, we are promoting further expansion and collaboration of support areas through "Child-Rearing DX®"※2 (e.g., prenatal check-ups, vaccinations, infant check-ups), establishment of an all-in-one stop for child-rearing applications and procedures, and collaboration of maternal and child health information with related organizations (medical, childcare/education, specialized institutions, etc.). Through these efforts, we aim to co-create a "safe and simple" child-rearing society with local communities, reducing parents' "anxiety and burden."

Service Name: Nakasatsunai Child-Rearing App Piyomo Monthly Fee (incl. tax): Free Access Methods

・App: Search for "Boshi Mo" on App Store, Google Play (Supported OS: Android 8.0 or higher, iOS 15.0 or higher) ・Web browser: Access https://www.mchh.jp

※Available to residents outside the target municipality, but please check the official website for information specific to your municipality. ※Some available features may differ depending on your municipality.

※1: Children and Families Agency website "Reference Material Collection for the Promotion Policy of Child Policy DX 2025"

https://www.cfa.go.jp/assets/contents/node/basic_page/field_ref_resources/6cfab22c-d2bf-4dd1-81ea-493085193a/6f948f38/20250630_councils_kodomo_seisaku_DX_6cfab22c_08.pdf

※2: Details of "Child-Rearing DX®" service here: https://www.mchh.jp/boshimo-kosodatedx

※"Child-Rearing DX" is a registered trademark of Boshi Mo Co., Ltd.

※Google Play and Android are trademarks or registered trademarks of Google LLC.

※App Store is a service mark of Apple Inc.

※iOS is the OS name of Apple Inc. iOS is a trademark or registered trademark of Cisco Systems, Inc. or its affiliates in the United States and other countries, and is used under license.