AI Product Company BOOSTTECH Changes Name to "Itera Inc."

BOOSTTECH Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Takayuki Muto; hereinafter "the Company"), an AI marketing product developer, announced today that it has changed its company name to "Itera Inc." (イテラ) effective July 1, 2026. The names of its main services will also be refreshed.

Background of the Company Name Change

The Company has been operating with the mission of supporting marketing performance generation using AI. In line with business growth and the expansion of its provided value, we have decided to change our company name to one that more clearly embodies our stance.

The new company name, "Itera," is derived from the English word "Iterate" (to repeat and continuously improve). The name embodies our approach of repeating hypothesis testing and improvements until results are achieved, and our corporate tagline will be "Iterate your marketing."

Changes to Service Names

In conjunction with the company name change, the names of our main services will be changed as follows. Please note that only the names are changing; there will be no changes to service content, pricing, contract terms, login information, etc.

Old Name

New Name

SHORTBOOSTER

Itera SNS

Our Mission

To make marketing that delivers results the norm.

The Company will continue to develop and improve AI products to make marketing performance generation the norm.

Company Overview

Company Name: Itera Inc. (formerly BOOSTTECH Inc.) Representative: Takayuki Muto, Representative Director Location: Nishishinjuku Mizuma Building 2F, 3-3-13 Nishishinjuku, Shinjuku-ku, Tokyo Business Activities: Development and provision of AI marketing platforms URL: https://itera.co.jp