Who are the hosts of the upcoming webinar scheduled for April 23, 2026?

Boomi K.K. and Sazae Pty Ltd will co-host the webinar on April 23, 2026.

What are the registration requirements and cost for attending this webinar?

Participation in the webinar is free of charge, but pre-registration is required to attend.

What is the underlying issue that prevents companies from getting expected results with AI?

The issue is the fragmentation of business data scattered across CRM, core systems, SaaS, and various channels.

[AI & Data Utilization] Boomi and Sazae to Co-host Webinar, 'In the AI Era, Competitiveness is Born from "Meaningful Context"'

Q: What is the official title of the webinar that Boomi K.K. and Sazae Pty Ltd will co-host?

The title is 'In the AI Era, Competitiveness is Born from "Meaningful Context" ~HubSpot Discusses Sales Data Strategy and Practical Architecture to Connect CRM, Core Systems, and AI~'.

Q: Who will participate in the webinar as a special guest speaker?

Mr. Fumon Iwakura, who is a Partner Development Manager at HubSpot Japan K.K., will be the guest speaker.

Published Apr 9, 2026 5:30 PM ・ Updated Jun 19, 2026 8:46 AM ・ 5 min read ・ Source: PR TIMES

Boomi and Sazae will co-host a webinar on data strategy in the AI era. Featuring HubSpot as a guest, the session will explain practical architectures for creating 'context' where AI generates value by integrating CRM and core systems, aiming to solve the challenge of data fragmentation.

Boomi K.K. (Location: Shibuya-ku, Tokyo / CEO: Eitaro Kono / hereafter, Boomi) will co-host a webinar with Sazae Pty Ltd (Location: Sydney, Australia / CEO: Ayumu Mizojiri / hereafter, Sazae) on Thursday, April 23, 2026, from 14:00 to 15:00, titled 'In the AI Era, Competitiveness is Born from "Meaningful Context" ~HubSpot Discusses Sales Data Strategy and Practical Architecture to Connect CRM, Core Systems, and AI~'. This time, we will welcome Mr. Fumon Iwakura, Partner Development Manager at HubSpot Japan K.K., as a special guest speaker. Participation is free, and pre-registration is required.

Background and Challenges As AI utilization expands, many companies face the challenge of not being able to move beyond 'adopting and implementing tools,' failing to achieve expected results. The underlying issue is the fragmentation of data scattered across CRM, core systems, SaaS, and various channels.

For AI to unleash its true potential, it is essential to horizontally integrate customer information and business data, creating a state where it can be utilized as the company's unique 'context (meaningful context)'. However, many companies are struggling with where to start organizing within complex IT configurations that include on-premise core systems and legacy environments.

◆ Key Points of This Session This webinar will cover the following: - Organize the thinking behind the data strategy required in the AI era, based on HubSpot's latest sales practice survey. - Explain the design of a data infrastructure that securely links CRM, core systems, and various SaaS, along with practical architecture with specific configuration examples, looking ahead to AI utilization. - Explain the key to maximizing the value of AI: connecting dispersed data within the company and creating a state where data can be utilized as 'trusted context'.

We will introduce a data infrastructure and design philosophy to advance AI utilization as an organization, rather than ending with PoCs or partial optimization. We will deliver content that provides a perspective and organizational framework for advancing internal discussions.

Webinar Overview Title: In the AI Era, Competitiveness is Born from 'Meaningful Context' ~HubSpot Discusses Sales Data Strategy and Practical Architecture to Connect CRM, Core Systems, and AI~ Date and Time: Thursday, April 23, 2026, 14:00–15:00 Format: Online (Webinar Tool: Zoom) Participation Fee: Free

[Register to watch here]

Speakers: [Image with text]

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Source: PR TIMES
Category: Event
Organizations: Sazae Pty Ltd
Products / services: Boomi / HubSpot

[AI & Data Utilization] Boomi and Sazae to Co-host Webinar, 'In the AI Era, Competitiveness is Born from "Meaningful Context"'

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