[Approx. 46% Keep Seasonal Clothes Without Letting Go] This Year Again, Choose 'Don't Discard' Through Reuse for 'Might Wear Again'
Bookoff Group Holdings conducted the "Spring/Summer Seasonal Clothing Change Awareness Survey 2026." Approximately 46% of respondents keep unwanted clothes without letting go, revealing a gap with the Ministry of Environment's goal of reducing household clothing waste by 25%. Bookoff proposes diverse "don't discard" options through reuse to solve this issue.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 20:33 (298h 2m after Collected)
Bookoff Group Holdings Co., Ltd. (Headquarters: Sagamihara City, Kanagawa Prefecture; Representative Director and President: Yasutaka Horiuchi; hereinafter "Bookoff") conducted the "Spring/Summer Seasonal Clothing Change Awareness Survey 2026" (1,010 valid responses) targeting the seasonal clothing change period, as a survey on the actual state of how people part with unwanted clothes. Approximately 46% responded that they "keep clothes they haven't worn for a while without letting go," revealing a gap with consumers' circular behavior, while the Ministry of Environment aims to reduce household clothing waste by 25%. For consumers who have the latent awareness of "it's a waste to throw away" but cannot take action, Bookoff will propose various "don't discard" options for parting with clothes, such as stores, collection boxes, and consultation services, which can solve their problems and circulate clothes to those who need them, as well as methods for organizing clothes.
[Spring/Summer Seasonal Clothing Change Awareness Survey 2026]
Survey Date: March 17 (Tue) - March 18 (Wed), 2026
Valid Responses: 1,010 people
Survey Method: Internet survey
Target Audience: Men and women aged 10-70 residing in Japan
## Approximately 90% Perform Seasonal Change to Spring/Summer Clothes. Approximately 56% Organize Closets Around an Average Temperature of 15℃
According to the Japan Meteorological Agency's national 3-month forecast (*1), from April to June, warm air is likely to cover the country, and average temperatures nationwide are expected to be higher than usual. In the survey on seasonal clothing changes conducted this time, approximately 56% of respondents answered that they plan to change clothes between March 30 and April 26, suggesting that there is a tendency to change to spring/summer clothes around the time the average temperature reaches approximately 15℃.
## Approximately 46% Still Keep Clothes They Haven't Worn for a While. Resolving the Sense of Waste and Hassle is Key to Deciding to Let Go
[Spring/Summer Seasonal Clothing Change Awareness Survey 2026]
Survey Date: March 17 (Tue) - March 18 (Wed), 2026
Valid Responses: 1,010 people
Survey Method: Internet survey
Target Audience: Men and women aged 10-70 residing in Japan
## Approximately 90% Perform Seasonal Change to Spring/Summer Clothes. Approximately 56% Organize Closets Around an Average Temperature of 15℃
According to the Japan Meteorological Agency's national 3-month forecast (*1), from April to June, warm air is likely to cover the country, and average temperatures nationwide are expected to be higher than usual. In the survey on seasonal clothing changes conducted this time, approximately 56% of respondents answered that they plan to change clothes between March 30 and April 26, suggesting that there is a tendency to change to spring/summer clothes around the time the average temperature reaches approximately 15℃.
## Approximately 46% Still Keep Clothes They Haven't Worn for a While. Resolving the Sense of Waste and Hassle is Key to Deciding to Let Go