[Enriching your life through reuse] Expanding options for consumers to comfortably let go of items, providing a lifestyle that connects value to the next person
Bookoff Group Holdings announced its 'April Dream' vision to realize a circular economy where reusing items becomes a natural part of daily life. By expanding reuse opportunities, the company aims to enrich consumers' lives and reduce environmental impact.
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- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:08 (496h 52m after Collected)
We support the 'April Dream' initiative, which aims to make April 1st a day to broadcast dreams. This press release expresses the dream of 'Bookoff Group Holdings Co., Ltd.'
Bookoff Group Holdings Co., Ltd. (Headquarters: Sagamihara City, Kanagawa Prefecture; President & CEO: Yasutaka Horiuchi; hereinafter Bookoff) aims to create a society where everyone can realize the value and joy of reuse through business activities, such as 'August 8 Reuse Day' to deepen consumer awareness, and the 'Sustaina-book Project' aimed at creating reading opportunities for children. By making reuse a natural part of daily life, we aim for a society where people can let go of things without worry, and enrich their lives and minds by choosing to pass them on to someone who needs them next.
■ Enriching your life through reuse. Bookoff's aspirations as a leading reuse company
The 'richness' that Bookoff envisions as a dream is not simply having many things, but a state where people face objects with conviction and attachment, and can live with peace of mind. In everyday situations where unused items appear—such as seasonal wardrobe changes, major cleanings, buying new replacements, or sorting belongings for a move—many people struggle, thinking 'It's a waste to throw it away when it can still be used' or 'I don't know how to let it go.' Reuse, which involves repeatedly using unused items without changing their form, solves these consumer dilemmas and is an action that connects unneeded items to the next person who needs them.
Through our reuse business, Bookoff provides the realization that 'someone will cherish what I took good care of,' as well as nostalgia and the joy of discovering value. Furthermore, reuse contributes to reducing CO2 emissions from disposal by extending the lifespan of products, and also leads to a reduction in the resources used during new production. Among the 3Rs of Reduce, Reuse, and Recycle, this is the second highest priority effort after Reduce towards the realization of a circular economy (*1). On the other hand, according to a survey by the Ministry of the Environment (*2), the percentage of consumers who have not used reuse services in the past year has remained flat at around 70% in both the 2018 and 2021 surveys, indicating that the reuse population is still insufficient to accelerate the circular economy.
We believe that by making the choice of passing items to the next person who needs them—rather than throwing them away—a standard consumer behavior, we can increase the variety of ways to let go of items and contribute to the realization of a circular economy. Through reuse, Bookoff aims to expand 'rich' lifestyles for both people and society while solving familiar consumer dilemmas.
Deepening awareness by experiencing reuse, and increasing opportunities for hassle-free reuse in familiar places and daily routines, will change the image of reuse itself to a 'fun and smart choice,' prompting consumers to choose reuse behaviors in their daily lives. Bookoff will continue to contribute to the expansion of the reuse population by providing various services centered on reuse and community contribution activities, striving toward the realization of a world where reuse is easy in everyday life according to consumers' needs.
■ Transforming consumer behavior together with supporting companies. 2026 'August 8 Reuse Day' to deepen awareness through experience
Bookoff Group Holdings Co., Ltd. (Headquarters: Sagamihara City, Kanagawa Prefecture; President & CEO: Yasutaka Horiuchi; hereinafter Bookoff) aims to create a society where everyone can realize the value and joy of reuse through business activities, such as 'August 8 Reuse Day' to deepen consumer awareness, and the 'Sustaina-book Project' aimed at creating reading opportunities for children. By making reuse a natural part of daily life, we aim for a society where people can let go of things without worry, and enrich their lives and minds by choosing to pass them on to someone who needs them next.
■ Enriching your life through reuse. Bookoff's aspirations as a leading reuse company
The 'richness' that Bookoff envisions as a dream is not simply having many things, but a state where people face objects with conviction and attachment, and can live with peace of mind. In everyday situations where unused items appear—such as seasonal wardrobe changes, major cleanings, buying new replacements, or sorting belongings for a move—many people struggle, thinking 'It's a waste to throw it away when it can still be used' or 'I don't know how to let it go.' Reuse, which involves repeatedly using unused items without changing their form, solves these consumer dilemmas and is an action that connects unneeded items to the next person who needs them.
Through our reuse business, Bookoff provides the realization that 'someone will cherish what I took good care of,' as well as nostalgia and the joy of discovering value. Furthermore, reuse contributes to reducing CO2 emissions from disposal by extending the lifespan of products, and also leads to a reduction in the resources used during new production. Among the 3Rs of Reduce, Reuse, and Recycle, this is the second highest priority effort after Reduce towards the realization of a circular economy (*1). On the other hand, according to a survey by the Ministry of the Environment (*2), the percentage of consumers who have not used reuse services in the past year has remained flat at around 70% in both the 2018 and 2021 surveys, indicating that the reuse population is still insufficient to accelerate the circular economy.
We believe that by making the choice of passing items to the next person who needs them—rather than throwing them away—a standard consumer behavior, we can increase the variety of ways to let go of items and contribute to the realization of a circular economy. Through reuse, Bookoff aims to expand 'rich' lifestyles for both people and society while solving familiar consumer dilemmas.
Deepening awareness by experiencing reuse, and increasing opportunities for hassle-free reuse in familiar places and daily routines, will change the image of reuse itself to a 'fun and smart choice,' prompting consumers to choose reuse behaviors in their daily lives. Bookoff will continue to contribute to the expansion of the reuse population by providing various services centered on reuse and community contribution activities, striving toward the realization of a world where reuse is easy in everyday life according to consumers' needs.
■ Transforming consumer behavior together with supporting companies. 2026 'August 8 Reuse Day' to deepen awareness through experience