Gaming Tops 'Fan Activity' Genres at 57.5%! Survey Reveals Multi-Fandom Trends and Realities of Teenage Fan Life
Key facts
- Gaming Tops 'Fan Activity' Genres at 57.5%! Survey Reveals Multi-Fandom Trends and Realities of Teenage Fan Life
- The 'Oshikatsu Research Department' (Oshiken!), operated by Booklista, surveyed fan activity users regarding their preferred genres. The results highlight the diversification of fan targets and the normalization of 'multi-fandom' styles, where fans support multiple genres simultaneously, particularly among the youth.
- Source: PR Times
- Date: June 12, 2026
Direct answer
The 'Oshikatsu Research Department' (Oshiken!), operated by Booklista, surveyed fan activity users regarding their preferred genres. The results highlight the diversification of fan targets and the normalization of 'multi-fandom' styles, where fans support multiple genres simultaneously, particularly among the youth.
- Citation
- Gaming Tops 'Fan Activity' Genres at 57.5%! Survey Reveals Multi-Fandom Trends and Realities of Teenage Fan Life (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
The 'Oshikatsu Research Department' (Oshiken!), operated by Booklista, surveyed fan activity users regarding their preferred genres. The results highlight the diversification of fan targets and the normalization of 'multi-fandom' styles, where fans support multiple genres simultaneously, particularly among the youth.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 22:00
- 🔍 Collected: June 12, 2026 at 13:21
- 🤖 AI Analyzed: June 12, 2026 at 15:15 (1h 54m after Collected)
The 'Oshikatsu Research Department' (Oshiken!), operated by Booklista (HQ: Minato-ku, Tokyo; President: Shigeru Murata), conducted a survey on preferred genres among users engaged in fan activities ('oshikatsu').
Booklista operates the fan-focused application 'Oshibana'. 'Oshiken!' was established by the app to support and enhance the fan experience for its users.
This survey targeted 233 users aged 10-50. As teenagers typically make up over half of the respondents in these reports, the results strongly reflect the trends driving this younger demographic. In this survey, teenagers accounted for 67.4% of the total respondents.
[Survey Overview]
Target: Users nationwide engaged in fan activities
Respondents: 233 people
Period: December 12, 2025 - April 1, 2026
Method: Online survey via the 'Oshibana' application
■ What Genres Do Fan Activity Users Prefer Most?
In this report, users were surveyed on the genres they support. In addition to classic genres like games (57.5%), anime (51.9%), and manga (44.2%), distribution-culture genres such as VTubers (27.0%), vocalists (25.3%), and gaming streamers (18.9%) also received significant support.
■ Is Juggling Multiple Fandoms the Norm?
How many genres do fan activity users support at once? 17.6% said they support 3 genres (ranking 1st), 16.3% said 11 or more (2nd), and 15.9% said 1 (3rd). Over half of the total respondents support 3 or more genres, showing that the 'multi-fandom' lifestyle is becoming commonplace.
■ The Challenges of Multi-Fandom Support
[Pros of Multi-Fandom Support]
- No stagnation: There is always activity in at least one fandom.
- Knowledge transfer: Insights from one genre can be applied elsewhere.
- Constant happiness: Having many favorites brings continuous joy, despite the busyness and cost.
- Easy switching: Can quickly move to another genre if one becomes exhausting.
- Networking: Can make friends with various fan communities.
- Preventing 'Fan Fatigue': Diversity of information helps avoid getting burned out on a single interest.
[Cons of Multi-Fandom Support]
- Resource shortages: Costs a lot of money, and there is never enough time or physical energy.
Booklista operates the fan-focused application 'Oshibana'. 'Oshiken!' was established by the app to support and enhance the fan experience for its users.
This survey targeted 233 users aged 10-50. As teenagers typically make up over half of the respondents in these reports, the results strongly reflect the trends driving this younger demographic. In this survey, teenagers accounted for 67.4% of the total respondents.
[Survey Overview]
Target: Users nationwide engaged in fan activities
Respondents: 233 people
Period: December 12, 2025 - April 1, 2026
Method: Online survey via the 'Oshibana' application
■ What Genres Do Fan Activity Users Prefer Most?
In this report, users were surveyed on the genres they support. In addition to classic genres like games (57.5%), anime (51.9%), and manga (44.2%), distribution-culture genres such as VTubers (27.0%), vocalists (25.3%), and gaming streamers (18.9%) also received significant support.
■ Is Juggling Multiple Fandoms the Norm?
How many genres do fan activity users support at once? 17.6% said they support 3 genres (ranking 1st), 16.3% said 11 or more (2nd), and 15.9% said 1 (3rd). Over half of the total respondents support 3 or more genres, showing that the 'multi-fandom' lifestyle is becoming commonplace.
■ The Challenges of Multi-Fandom Support
[Pros of Multi-Fandom Support]
- No stagnation: There is always activity in at least one fandom.
- Knowledge transfer: Insights from one genre can be applied elsewhere.
- Constant happiness: Having many favorites brings continuous joy, despite the busyness and cost.
- Easy switching: Can quickly move to another genre if one becomes exhausting.
- Networking: Can make friends with various fan communities.
- Preventing 'Fan Fatigue': Diversity of information helps avoid getting burned out on a single interest.
[Cons of Multi-Fandom Support]
- Resource shortages: Costs a lot of money, and there is never enough time or physical energy.
FAQ
推し活ユーザーの間で最も人気のあるジャンルは何ですか？
調査対象のうち、ゲーム（57.5％）が最も多く、次いでアニメ（51.9％）、マンガ（44.2％）が続きます。
複数のジャンルを推す「掛け持ち」は一般的ですか？
はい、全体の半数以上が3個以上のジャンルを掛け持ちしており、複数のジャンルを並行して楽しむスタイルが一般的です。
今回の調査対象はどのような層ですか？
全国の推し活をしている10代から50代のユーザー233人です。そのうち67.4％を10代が占めています。
推し活で複数のジャンルを掛け持ちするメリットは何ですか？
界隈の停滞がなく常に楽しめる点や、ひとつの界隈に疲れても別の界隈で気分転換ができる、幅広い知識が得られるといった点が挙げられています。
推し活で複数のジャンルを掛け持ちする大変さは何ですか？
経済的な負担の増大や、推し活にかける時間や体力が不足することが課題として挙げられています。