Booking.com to Hold 'Booking.com Elevate. Home Japan 2026' Forum Specializing in Home Category for the First Time in Japan on June 13

[April 9, 2026]

Booking.com, one of the world's largest digital travel platforms, guided by its corporate philosophy of "giving everyone the freedom to experience the world more easily," offering a wide variety of accommodations, travel experiences, flights, and car rentals, will hold "Booking.com Elevate. Home Japan 2026," a forum specializing in the Home category accommodation business, such as vacation rentals and private lodging, for the first time in Japan on Saturday, June 13, 2026.

■Background of the Forum

Global traveler trends currently show a demand for the freedom to choose destinations and types of accommodation that suit their travel style. Against the backdrop of this increasing demand, Booking.com is globally expanding its Home category accommodations, including apartments, vacation rentals, villas, holiday homes, and B&Bs, as well as unique stays such as treehouses and houseboats.

The number of Home category listings on Booking.com reached 8.6 million for the full year 2025, making this category a crucial pillar supporting Booking.com's growth. Furthermore, in Japan, demand for Home category accommodations is rapidly expanding due to the rise in inbound tourism. In light of these market conditions, with the aim of providing more diverse and attractive accommodation experiences to travelers worldwide, we will hold the "Booking.com Elevate. Home Japan 2026" forum for those involved in the Home category accommodation business in Japan.

■Program on the Day (Planned)

◇Keynote Speech

At this forum, Luiz Rodrigues, Country Manager for Japan at Booking.com, will give a keynote speech on global growth trends in the Home category and the potential of the Japanese market. The lecture will touch upon how the Home category has become a core business area supporting Booking.com's growth, against the backdrop of evolving AI technology, and explain how the trend of "slow travel" — living like a local — is driving this growth. Furthermore, he will discuss future prospects for the Japanese market, focusing on inbound demand.

◇Panel Discussion with Booking.com Official Private Lodging Host Advisors

Experts participating in the "Booking.com Official Private Lodging Host Advisor" project, launched in November 2025, will be invited as guests to share their knowledge and success stories, as well as discuss operational challenges and their solutions, and directions for building a sustainable growth model.

◇Breakout Sessions

In addition to the above program, themed breakout sessions directly related to practical business will be held, offering know-how, success stories, and immediately applicable tips tailored to each stage, such as "for individuals looking to start a business" and "for corporations/businesses already operating."

*For details on the program and speakers, please check the forum's website.

https://events.bizzabo.com/844946

Luiz Rodrigues, Country Manager for Japan at Booking.com, stated:

"The Home category is currently a core business area supporting Booking.com's growth. The growing desire among travelers worldwide to 'live like a local' and the trend of 'slow travel,' which involves deeply engaging with local culture and daily life, are driving this growth. Home category accommodations with kitchens and living rooms are becoming a strong option to meet these needs, especially among families.

Furthermore, to achieve the Japanese government's goal of 60 million inbound tourists and 15 trillion yen in inbound tourism spending by 2030, a shift from 'quantity' to 'value' is considered important. The Home category has the potential to play a significant role in increasing spending by promoting regional dispersion and longer stays, as well as fostering repeat visitors. We look forward to deepening discussions on these perspectives with all participants at this forum."

■Overview of the Forum

◇Event Name: Booking.com Elevate. Home Japan 2026

◇Date & Time: Saturday, June 13, 2026, afternoon

　*Detailed timetable to be announced later.

◇Venue: TKP Garden City PREMIUM Tamachi

  (Msb Tamachi Tamachi Station Tower S 4F, 3-1-21 Shibaura, Minato-ku, Tokyo)

◇Target Audience:

　・Representatives of corporations such as private lodging operators and management agencies

　・Active Home category hosts (semi-professionals, sole proprietors)

　・Those considering entering the Home category accommodation business in the future

　・Stakeholders involved in the private lodging ecosystem, such as local governments and DMOs, etc.

◇Capacity: Approximately 400 attendees (pre-registration required / up to 1 person per company)

　*Archive viewing is also planned for a later date.

◇Application Method: Applications can be made from the top page of the event website (below).

　*Please fill out the form by clicking the "Register" button to apply.

◇Website: https://events.bizzabo.com/844946

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