Kento Imotaki of 'Boku to Watashi to Co., Ltd.' Appointed as a Judge for Recruit Bridal Research Institute's 'GOOD WEDDING AWARD 2026', Evaluating 'Good Weddings' from a Gen Z Perspective
Key facts
- Kento Imotaki of 'Boku to Watashi to Co., Ltd.' Appointed as a Judge for Recruit Bridal Research Institute's 'GOOD WEDDING AWARD 2026', Evaluating 'Good Weddings' from a Gen Z Perspective
- Recruit's Bridal Research Institute announced that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', a company specializing in planning and emo-marketing® for Gen Z, has been appointed as a judge for the 'GOOD WEDDING AWARD 2026', a planning contest for wedding planners. Imotaki will leverage his Gen Z perspective and expertise in creating emotionally resonant experiences to evaluate the planners' intentions and creativity.
- Source: PR Times
- Date: June 10, 2026
Direct answer
Recruit's Bridal Research Institute announced that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', a company specializing in planning and emo-marketing® for Gen Z, has been appointed as a judge for the 'GOOD WEDDING AWARD 2026', a planning contest for wedding planners. Imotaki will leverage his Gen Z perspective and expertise in creating emotionally resonant experiences to evaluate the planners' intentions and creativity.
- Citation
- Kento Imotaki of 'Boku to Watashi to Co., Ltd.' Appointed as a Judge for Recruit Bridal Research Institute's 'GOOD WEDDING AWARD 2026', Evaluating 'Good Weddings' from a Gen Z Perspective (June 10, 2026), PR Times
- Source
- PR Times
- Date
- June 10, 2026
Recruit's Bridal Research Institute announced that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', a company specializing in planning and emo-marketing® for Gen Z, has been appointed as a judge for the 'GOOD WEDDING AWARD 2026', a planning contest for wedding planners. Imotaki will leverage his Gen Z perspective and expertise in creating emotionally resonant experiences to evaluate the planners' intentions and creativity.
📋 Article Processing Timeline
- 📰 Published: June 10, 2026 at 11:00
- 🔍 Collected: June 10, 2026 at 11:31 (31 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (53h 20m after Collected)
We are pleased to announce that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', a company specializing in planning and emo-marketing® for Gen Z, will serve as a judge for the 'GOOD WEDDING AWARD 2026', a planning contest for wedding planners hosted by Recruit's Bridal Research Institute.
About 'GOOD WEDDING AWARD 2026'
The 'GOOD WEDDING AWARD' is a planning contest for wedding planners, hosted by Recruit's Bridal Research Institute, focused on 'good weddings'.
Its objective is to share planning that creates weddings where the bride and groom, as well as the attendees, can sincerely feel 'I'm glad we did this' or 'I'm glad I attended', regardless of scale or budget. Through the ingenuity and knowledge of wedding planners, it aims to contribute to the overall development of the industry and the creation of better weddings.
This contest evaluates not only specific ideas and planning skills but also the understanding of the bride and groom, how various hurdles were overcome, and the underlying sentiments.
It has been decided that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', will serve as a judge for the 'GOOD WEDDING AWARD 2026'.
Imotaki will approach the judging by sincerely acknowledging the planners' intentions and creativity through the finalists' presentations, utilizing his perspective gained from planning and marketing for Gen Z and his focus on creating emotionally moving experiences.
Official Website for 'GOOD WEDDING AWARD 2026': https://souken.zexy.net/wedding/gwa/2026/
Speaker Profile
Kento Imotaki
CEO, Boku to Watashi to Co., Ltd.
A planner born in the Gen Z era, specializing in planning and marketing for this demographic. He handles planning and marketing based on 'emo-marketing®', which connects with purchasing behavior by leveraging happy empathy. He is also involved in various brand businesses, including physical stores and board games. His books include 'Emo Consumption' and 'Gen Z Marketing Just Look Notebook'. (X: @k_hanarida)
About Boku to Watashi to Co., Ltd.
Boku to Watashi to Co., Ltd. is a leading planning and emo-marketing company representing Gen Z. They are also practicing new work styles, incorporating remote systems, sauna recruitment, and workations in regional areas. Aiming for 'every member to be a genius', many companies are born from within the organization.
(1) Planning & Emo-Marketing®
Specializing in planning and marketing that moves hearts, specifically for Gen Z. Based on 'emo-marketing®', which uses happy empathy as a hook to drive purchasing behavior, they consistently handle planning, creative production, and communication, incorporating the real perspectives of Gen Z living today.
(2) Gen Z Research & Brainstorming Service 'Zview lab.®'
Under the concept 'Leave mochi to the mochi maker, and Gen Z to Gen Z', this business investigates the true feelings and insights of Gen Z. They conduct quantitative research by acquiring and analyzing data from web surveys, etc., and qualitative research through interviews and workshops with key opinion leaders, including influencers.
(3) Brand Business
They develop various original brands, such as '8jikai', a hidden bar for adults in Shinsen; 'Tenten Maratan', a Japanese-style spicy noodle soup based on Japanese dashi in Daikanyama; and the Reiwa era board game brand 'Taipa Shijo Shugi®︎'.
■ Company Overview
Representative Director: Kento Imotaki
Location: Navi Shibuya V 3F, 5-5 Maruyama-cho, Shibuya-ku, Tokyo
Business Activities: Planning and marketing business related to Gen Z, brand business
HP: https://boku-to-watashi-and.com
About 'GOOD WEDDING AWARD 2026'
The 'GOOD WEDDING AWARD' is a planning contest for wedding planners, hosted by Recruit's Bridal Research Institute, focused on 'good weddings'.
Its objective is to share planning that creates weddings where the bride and groom, as well as the attendees, can sincerely feel 'I'm glad we did this' or 'I'm glad I attended', regardless of scale or budget. Through the ingenuity and knowledge of wedding planners, it aims to contribute to the overall development of the industry and the creation of better weddings.
This contest evaluates not only specific ideas and planning skills but also the understanding of the bride and groom, how various hurdles were overcome, and the underlying sentiments.
It has been decided that Kento Imotaki, CEO of 'Boku to Watashi to Co., Ltd.', will serve as a judge for the 'GOOD WEDDING AWARD 2026'.
Imotaki will approach the judging by sincerely acknowledging the planners' intentions and creativity through the finalists' presentations, utilizing his perspective gained from planning and marketing for Gen Z and his focus on creating emotionally moving experiences.
Official Website for 'GOOD WEDDING AWARD 2026': https://souken.zexy.net/wedding/gwa/2026/
Speaker Profile
Kento Imotaki
CEO, Boku to Watashi to Co., Ltd.
A planner born in the Gen Z era, specializing in planning and marketing for this demographic. He handles planning and marketing based on 'emo-marketing®', which connects with purchasing behavior by leveraging happy empathy. He is also involved in various brand businesses, including physical stores and board games. His books include 'Emo Consumption' and 'Gen Z Marketing Just Look Notebook'. (X: @k_hanarida)
About Boku to Watashi to Co., Ltd.
Boku to Watashi to Co., Ltd. is a leading planning and emo-marketing company representing Gen Z. They are also practicing new work styles, incorporating remote systems, sauna recruitment, and workations in regional areas. Aiming for 'every member to be a genius', many companies are born from within the organization.
(1) Planning & Emo-Marketing®
Specializing in planning and marketing that moves hearts, specifically for Gen Z. Based on 'emo-marketing®', which uses happy empathy as a hook to drive purchasing behavior, they consistently handle planning, creative production, and communication, incorporating the real perspectives of Gen Z living today.
(2) Gen Z Research & Brainstorming Service 'Zview lab.®'
Under the concept 'Leave mochi to the mochi maker, and Gen Z to Gen Z', this business investigates the true feelings and insights of Gen Z. They conduct quantitative research by acquiring and analyzing data from web surveys, etc., and qualitative research through interviews and workshops with key opinion leaders, including influencers.
(3) Brand Business
They develop various original brands, such as '8jikai', a hidden bar for adults in Shinsen; 'Tenten Maratan', a Japanese-style spicy noodle soup based on Japanese dashi in Daikanyama; and the Reiwa era board game brand 'Taipa Shijo Shugi®︎'.
■ Company Overview
Representative Director: Kento Imotaki
Location: Navi Shibuya V 3F, 5-5 Maruyama-cho, Shibuya-ku, Tokyo
Business Activities: Planning and marketing business related to Gen Z, brand business
HP: https://boku-to-watashi-and.com
FAQ
What is the 'GOOD WEDDING AWARD 2026' where Kento Imotaki will serve as a judge?
It is a contest hosted by Recruit's Bridal Research Institute to evaluate the planning capabilities of wedding planners. It aims to foster industry development by sharing plans that create weddings satisfying the bride, groom, and guests, regardless of scale or budget.
What is distinctive about Imotaki's judging approach?
He will leverage his expertise in planning and marketing for Gen Z and creating emotionally resonant experiences, focusing on the planners' intentions and creativity.
What kind of company is 'Boku to Watashi to Co., Ltd.'?
It is a planning and emo-marketing® company specializing in Gen Z, also practicing progressive work styles. They also operate their own brand businesses, possessing a diverse business portfolio.
What is the industry impact of this personnel announcement?
The bridal industry may see an acceleration in incorporating Gen Z values and trends, leading to the provision of more diverse and personalized wedding experiences.
Are there changes in Gen Z's views on marriage?
Gen Z tends to value individuality and experiences over formality. They are highly interested in gathering information via social media and in emotionally engaging presentations.