Empathy-based Art Exhibition 'Ano Gensho ni Namae o Ten,' which attracted 37,000 visitors, Collaborates with Saitama Seibu Lions. Recruitment for '#LionsCommonExperiences' Begins on X.

Boku to Watashi to Co., Ltd., which specializes in planning and 'Emomarketing®' for Generation Z, is pleased to announce that the empathy-based art exhibition 'Ano Gensho ni Namae o Ten,' which has attracted a cumulative total of 37,000 visitors and generated buzz on social media, will collaborate with the professional baseball team Saitama Seibu Lions. The 'Ano Gensho ni Namae o Ten ~Saitama Seibu Lions Version~' project will be held starting May 12, 2026.

This project is a fan co-creation initiative that invites fans nationwide to submit 'unnamed phenomena' (i.e., 'Lions common experiences') related to the team, stadium, players, and fans. Selected submissions will be transformed into illustrations and humorous namings, to be displayed as posters, merchandise, and stadium decorations within Belluna Dome.

Special website here

About 'Ano Gensho ni Namae o Ten'

'Ano Gensho ni Namae o Ten' is an empathy-based art exhibition where humorous names are given in an 'Ōgiri' (comedic competition) style to 'phenomena' that everyone has experienced but that still lack a name.

From 'the perseverance of a smartphone at 1% charge' to 'the anxiety of wondering if you locked the door,' these everyday empathetic moments are visualized with humorous namings and illustrations.

The experience of instinctively thinking 'I get it!' has spread on social media, gaining support primarily among Generation Z. It is an exhibition project that attracts a wide range of people, including couples, friends, families, and all ages.

What is 'Ano Gensho ni Namae o Ten ~Saitama Seibu Lions Version~'?

These are unnamed phenomena that any Lions fan would nod their head and say 'I know!' to.

In this project, 'unnamed phenomena' related to the team, stadium, players, and fans will be widely solicited from fans. Selected submissions will be announced with humorous namings and newly drawn illustrations unique to the 'Ano Gensho ni Namae o Ten' series. These are planned for deployment as posters, merchandise, and stadium decorations within Belluna Dome.

By putting memories of watching games into 'words,' the days of supporting the Lions will revive more vividly, more amusingly, and more emotionally – delivering such a fan co-creation experience.

Example of submission and naming

【Omio Kuriyama (Mr. See-Off Mountain)】

The phenomenon of feeling a mixture of wistfulness and gratitude, wanting to catch every moment and every gesture of player Kuriyama, who is in his 25th and final season, without missing a single second.

How to apply

To submit your 'phenomena' related to the team, players, game viewing, or fans, post on X with the hashtag '#ライオンズあるある' or participate via the application form. Please check the special website below for more details.

Special website here

Implementation overview

Project name: Ano Gensho ni Namae o Ten ~Saitama Seibu Lions Version~

Recruitment period: May 12 (Tuesday) - July 16 (Sunday), 2026

Announcements: 1st round June 29 (Monday), 2026 / 2nd round July 30 (Thursday), 2026

Deployment locations: Belluna Dome (posters inside the stadium, etc.) and others. 2135 Kamiyamaguchi, Tokorozawa City, Saitama Prefecture 359-1153

Deployment content: Illustration and naming of adopted submissions, posters, merchandise, stadium decorations

Site information

Special website: https://www.seibulions.jp/special/anogen/

Saitama Seibu Lions Official Website: https://www.seibulions.jp/

Instagram (Laughgaki): https://www.instagram.com/laughgaki1

Organizer/Cooperation

Planning, Production, Operation:

Ano Gensho ni Namae o Ten Saitama Seibu Lions Version Production Committee

(Laughgaki Co., Ltd., Boku to Watashi to Co., Ltd., NOBU Planning Co., Ltd., Kikaku Nippon Co., Ltd.)

Organizer/Production cooperation: Seibu Lions Co., Ltd.

Inquiries regarding this matter

Ano Gensho ni Namae o Ten Production Committee

Email: anogen.info@gmail.com

About Boku to Watashi to Co., Ltd.

Boku to Watashi to Co., Ltd. is a planning and marketing company representing Generation Z. Based on its unique 'Emomarketing®,' it conducts everything from insight research to promotion.

As a wellness company that 'blooms individuality,' it also practices new working styles such as remote work, sauna recruitment, and workcations in regional areas. It also operates store businesses such as Malatang and personal gyms.

(1) Planning and Emomarketing®

Specializes in emotionally impactful planning and marketing for Generation Z. Based on 'Emomarketing®,' which links purchasing behavior to happy empathy, it consistently handles planning, creative production, and communication by incorporating the real-time perspectives of Generation Z living in the present.

(2) Z-generation research and brainstorming service 'Zview lab.®'

'Mochi wa Mochi' (lit. 'Rice cakes are rice cakes' - meaning 'leave it to the professionals')