Boku to Watashi to Co., Ltd., which conducts planning and 'Emo-Marketing®' for Gen Z, conducted a survey on 'new life' targeting a total of 479 new graduates of 2026 and employees of 2025. As the new fiscal year begins amidst rising prices and anxiety about living costs, how will new graduates spend their first salary? Also, what expectations do they have for their new life? This survey explores the reality of new graduates, focusing on the class of 2026, from how they spend their first salary to their expectations for work and career. Summary: 1. The top use of the first salary is 'rewards for oneself.' Self-care and savings are prioritized over giving back to others. 2. 'Travel,' 'fashion,' and 'dining out' are popular rewards. 3. 'Dining out' is the most popular gift for family, followed by travel and fashion. 4. 'Avoiding unreasonable treatment' is more important than flat relationships. 5. About 60% of new graduates expect a work-life balance. 6. Over half are conscious of whether their company experience will lead to future career opportunities before joining. The survey highlights that new graduates prioritize realistic survival and self-care over idealistic expectations.

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  • Source: PR TIMES
  • Category: News