Boku-to-Watashi-to Inc., a company specializing in Gen Z marketing, surveyed 2,000 individuals (Gen Z and Gen Y) on AI usage. The survey explored frequency, preferred tools, and roles in decision-making. Key findings show that Gen Z utilizes AI more frequently and uniquely, with 55% consulting AI for relationship advice. Gen Z also showed a higher tendency to rely solely on AI advice for decision-making regarding careers and relationships compared to Gen Y.
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- Source: PR TIMES
- Category: research