55% of Gen Z Consult AI for 'Interpersonal Relationships.' Making Decisions Solely Based on AI? A Survey on 'AI Usage' Among Gen Z and Millennials

Boku to Watashi to Co., Ltd., a company specializing in planning and 'Emo-Marketing®' for Gen Z, has conducted a survey on 'AI usage' targeting a total of 2,000 individuals from Gen Z (ages 22–29) and Millennials (ages 30–49).

AI is increasingly being utilized in various situations, such as writing, information gathering, and brainstorming. As opportunities to use AI in daily life and work increase, how is Gen Z using AI? And are there differences in their usage and awareness compared to Millennials?

This survey examined AI usage frequency, tools used, specific use cases, and even the role of AI in decision-making and consulting on interpersonal relationships. Furthermore, we inquired about attitudes toward 'marriage with AI.' By comparing Gen Z and Millennials, we have uncovered unique ways Gen Z interacts with AI and their underlying values.

View the survey on 'Zview lab.®'

Summary

・Gen Z uses AI at least once a week, with about 30% using it daily or 4-5 days a week.

・'ChatGPT' is the most used AI for both Gen Z and Millennials. There are generational differences in the use of 'Gemini' and 'Claude.'

・55% of Gen Z use AI as a 'consultant for interpersonal relationships.'

・There are cases where decisions are made solely based on AI advice. This is particularly notable among Gen Z regarding 'interpersonal relationships/worries' and 'work/career.'

・'Google Search' is the top source for romantic advice across all generations, but 'AI usage' ranks 2nd among Gen Z.

・Gen Z is positive about 'marriage with AI,' while also recognizing that it is 'not a substitute for human relationships.'

Gen Z uses AI at least once a week, with about 30% using it daily or 4-5 days a week.

First, when asked about their 'AI usage frequency,' 53.5% of Gen Z responded that they use it 'at least once a week,' compared to 44.3% of Millennials.

The difference was particularly significant among high-frequency users who answered 'every day' or '4-5 days a week.' This accounted for 29.0% of Gen Z, compared to 20.1% for Millennials, a difference of about 9 percentage points.