[Survey] Modern People's Fatigue is "Upper Body Concentrated" - Raffine Launches New Spring Care in Conjunction with MegRhythm's New Product
A survey by Raffine, a relaxation space operated by Bodywork Holdings, revealed that modern people's fatigue is concentrated in the upper body (neck, shoulders, eyes, head). In response to this, Raffine is launching a new spring care campaign, "Eye & Head," which will feature MegRhythm's new "Cooling Meg-Ochi Eye Mask" starting April 4, 2026, offering a choice between warming and cooling sensations.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:31
- 🤖 AI Analyzed: April 18, 2026 at 01:04 (350h 33m after Collected)
Bodywork Holdings Co., Ltd., part of the Raffine Group, which is engaged in "businesses aimed at creating a society where people can live healthy and energetic lives both physically and mentally" (Representative Director: Hidefumi Shimizu, Address: Nakano-ku, Tokyo), operates Raffine, a nationwide relaxation space. Starting April 4, 2026, MegRhythm's new product, the "Cooling Meg-Ochi Eye Mask," will be introduced to the currently running spring-limited "Eye & Head" course at Raffine!
■Spring Ailments and the Increasing "Upper Body Fatigue"
Spring is a season with significant temperature changes and environmental shifts, making it easy for one's physical condition to fluctuate. In addition, with desk work and smartphone use becoming commonplace, more people are feeling strain around their eyes, neck, and shoulders.
Our customer survey also showed a tendency for many people to feel fatigue in their upper body, including the "neck, shoulders, eyes, and head."
Amidst this, there is a growing demand for "feeling refreshed even in a short time" and "efficiently getting in shape," leading to increased interest in upper body-focused care.
■Survey Results: Fatigue and Needs are "Concentrated in the Upper Body"
The survey conducted by our company yielded the following results:
＜Survey Outline＞
Survey Method: Conducted by posting a survey response URL on the app and email newsletter, allowing voluntary responses.
Survey Period: February 24, 2026 - March 2, 2026
Number of Participants: 100,433
Number of Responses: 14,187
Target Audience: All customers with a membership card or app
*The number of participants refers to customers who actually received the campaign.
Most Fatigued Areas
1st: Neck/Shoulders (26.6%)
2nd: Eyes (17.0%)
3rd: Lower Back (13.7%)
4th: Head (13.0%)
Treatments Desired in the Future
1st: Intensive Neck/Shoulder Care (23.6%)
2nd: Head Care (17.8%)
3rd: Full Body Care (17.0%)
It is clear that fatigued areas and treatment needs align, indicating high demand for upper body care!
■MegRhythm's Cooling Type Debuts in the Popular Spring Course "Eye & Head"!
In response to these needs, Raffine's spring campaign offers the limited-time "Eye & Head" course, which provides integrated care for the eyes, head, neck, and shoulders.
Starting April 4, 2026, MegRhythm's new product, the "Cooling Meg-Ochi Eye Mask," will be newly introduced to this popular campaign course, which involves relaxing the area around the eyes and ears, then applying "MegRhythm" while loosening the neck, shoulders, and head!
Conventional: Relaxation with warmth
New Product: Refreshment with coolness
➡Evolved into "selectable care" according to physical condition, mood, and climate
In recent years, there have been more days with rising temperatures from early spring. With the introduction of MegRhythm's new "Cooling Meg-Ochi Eye Mask," a new, pleasantly cool care option will become available.
Please experience the new "selectable care" with the renewed "Eye & Head"!
■Spring Limited 'Eye & Head' Campaign Overview
【Campaign Period】March 1, 2026 (Sunday) - May 31, 2026 (Sunday)
【Course Fee】Single item: 20 minutes 2,920 yen (tax included)
♪Combine for Savings♪
60-minute set course: 250 yen OFF the regular combined price!
80-minute set course: 450 yen OFF the regular combined price!
*After April 1, some Raffine stores will have changed set prices.
For details, click here
【Participating Brands】Raffine / Raffine Plus / Petit Raffine
Click here for more details about the campaign ▼
■Company Profile
Bodywork Holdings Co., Ltd.
With the management philosophy of "cherishing co-existence and co-prosperity with all stakeholders surrounding the company and creating new value," we are engaged in "businesses aimed at creating a society where people can live healthy and energetic lives both physically and mentally."
