[Survey] Modern Fatigue Shifts to 'Upper-Body Concentration' - Raffine Launches New Spring Care Linked with New MegRhythm Product
The relaxation brand 'Raffine' announces a spring campaign to address modern 'upper-body focused' fatigue. In collaboration with Kao's new 'MegRhythm' product, it offers a new cooling care option in addition to traditional warming care. This move toward personalization is based on customer survey data to adapt to seasons and physical conditions.
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- 📰 Published: April 3, 2026 at 19:00
## Modern fatigue is becoming “upper-body focused” — Raffine develops new spring care linked with MegRhythm's new product
This spring, early temperature rises also pose a risk of physical discomfort. We offer “selectable care” that adapts to seasonal changes.
At the relaxation space "Raffine," operated by Bodywork Holdings Co., Ltd. (Representative Director: Hidefumi Shimizu, Address: Nakano-ku, Tokyo), which is engaged in "businesses for the creation of a society where people can live healthily and vigorously in mind and body," a new product, MegRhythm's "Cooling MegOchi Eye Mask," will be introduced to the ongoing spring-limited course "Eye & Head" from April 4, 2026!
### Spring Discomfort and Increasing “Upper-Body Fatigue”
Spring is a season with large temperature differences and environmental changes, making it easy for physical conditions to fluctuate. Additionally, with desk work and smartphone use becoming routine, more people seem to be feeling strain around their eyes, neck, and shoulders.
A customer survey conducted by our company also showed a tendency for many people to feel fatigue in the upper body, including the “neck, shoulders, eyes, and head.”
Amidst this, needs such as “wanting to feel refreshed even in a short time” and “wanting to get in shape efficiently” are growing, and interest in care centered on the upper body is increasing.
### Survey Results: Fatigue and Needs are “Concentrated in the Upper Body”
An internal survey yielded the following results.
*Survey Overview*
- Survey Method: Conducted by posting a survey response URL in the app and email newsletters, with voluntary responses.
- Period: February 24, 2026 - March 2, 2026
- Target Number: 100,433 people
- Number of Responses: 14,187 people
- Target Audience: All customers with a member's card or app.
* The target number is based on customers who actually received the campaign.
**Most Fatigued Areas**
1. Neck/Shoulders (26.6%)
2. Eyes (17.0%)
3. Lower Back (13.7%)
4. Head (13.0%)
**Desired Future Treatments**
1. Intensive Neck/Shoulder Care (23.6%)
2. Head Care (17.8%)
3. Full Body Care (17.0%)
**Fatigue areas and treatment needs match, revealing a high demand for upper-body care!**
### MegRhythm's Cooling Type Joins the Popular Spring Course “Eye & Head”!
In Raffine's spring campaign, we offer the limited-time course "Eye & Head," which integrally cares for the eyes, head, neck, and shoulders to meet these needs.
Starting April 4, 2026, MegRhythm's new product, the "Cooling MegOchi Eye Mask," will join this popular campaign course, where we soothe the neck, shoulders, and head while you relax with a "MegRhythm" eye mask after massaging around the eyes and ears!
- Conventional: A sense of relaxation from warmth.
- New Product: A sense of refreshment from coolness.
**➡ Evolving into “selectable care” to match your physical condition, mood, and the climate.**
In recent years, days with rising temperatures from early spring have been increasing. The introduction of MegRhythm's new "Cooling MegOchi Eye Mask" will allow you to choose a new, cool, and comfortable care option.
Please experience the selectable care with the new "Eye & Head"!
### Spring-Limited 'Eye & Head' Campaign Overview
- **Period:** March 1, 2026 (Sun) - May 31, 2026 (Sun)
- **Course Fee:** Standalone: 20 minutes for 2,920 yen (tax included)
- **♪ Combine for a better deal! ♪**
- 60-minute set course: **250 yen OFF** the regular combination price!
- 80-minute set course: **450 yen OFF** the regular combination price!
* After April 1, set prices will change at some Raffine stores. For details, please check [here](https://www.bodywork.co.jp/news/info/7306/).
- **Participating Brands:** Raffine / Raffine Priyus / Petit Raffine
- **Click here for more details on the campaign ▼**
[https://www.bodywork.co.jp/news/campaign/rfspring2026/](https://www.bodywork.co.jp/news/campaign/rfspring2026/)
## Company Overview
### Bodywork Holdings Co., Ltd.
With the management philosophy of "We value co-existence and co-prosperity with all those surrounding the company and create new value," we are engaged in "businesses for the creation of a society where people can live healthily and vigorously in mind and body."
- Established: February 18, 1987
- Headquarters: Raffine Group Head Office Building, 2-22-23 Higashinakano, Nakano-ku, Tokyo
- Representative: Representative Director Hidefumi Shimizu
This spring, early temperature rises also pose a risk of physical discomfort. We offer “selectable care” that adapts to seasonal changes.
At the relaxation space "Raffine," operated by Bodywork Holdings Co., Ltd. (Representative Director: Hidefumi Shimizu, Address: Nakano-ku, Tokyo), which is engaged in "businesses for the creation of a society where people can live healthily and vigorously in mind and body," a new product, MegRhythm's "Cooling MegOchi Eye Mask," will be introduced to the ongoing spring-limited course "Eye & Head" from April 4, 2026!
### Spring Discomfort and Increasing “Upper-Body Fatigue”
Spring is a season with large temperature differences and environmental changes, making it easy for physical conditions to fluctuate. Additionally, with desk work and smartphone use becoming routine, more people seem to be feeling strain around their eyes, neck, and shoulders.
A customer survey conducted by our company also showed a tendency for many people to feel fatigue in the upper body, including the “neck, shoulders, eyes, and head.”
Amidst this, needs such as “wanting to feel refreshed even in a short time” and “wanting to get in shape efficiently” are growing, and interest in care centered on the upper body is increasing.
### Survey Results: Fatigue and Needs are “Concentrated in the Upper Body”
An internal survey yielded the following results.
*Survey Overview*
- Survey Method: Conducted by posting a survey response URL in the app and email newsletters, with voluntary responses.
- Period: February 24, 2026 - March 2, 2026
- Target Number: 100,433 people
- Number of Responses: 14,187 people
- Target Audience: All customers with a member's card or app.
* The target number is based on customers who actually received the campaign.
**Most Fatigued Areas**
1. Neck/Shoulders (26.6%)
2. Eyes (17.0%)
3. Lower Back (13.7%)
4. Head (13.0%)
**Desired Future Treatments**
1. Intensive Neck/Shoulder Care (23.6%)
2. Head Care (17.8%)
3. Full Body Care (17.0%)
**Fatigue areas and treatment needs match, revealing a high demand for upper-body care!**
### MegRhythm's Cooling Type Joins the Popular Spring Course “Eye & Head”!
In Raffine's spring campaign, we offer the limited-time course "Eye & Head," which integrally cares for the eyes, head, neck, and shoulders to meet these needs.
Starting April 4, 2026, MegRhythm's new product, the "Cooling MegOchi Eye Mask," will join this popular campaign course, where we soothe the neck, shoulders, and head while you relax with a "MegRhythm" eye mask after massaging around the eyes and ears!
- Conventional: A sense of relaxation from warmth.
- New Product: A sense of refreshment from coolness.
**➡ Evolving into “selectable care” to match your physical condition, mood, and the climate.**
In recent years, days with rising temperatures from early spring have been increasing. The introduction of MegRhythm's new "Cooling MegOchi Eye Mask" will allow you to choose a new, cool, and comfortable care option.
Please experience the selectable care with the new "Eye & Head"!
### Spring-Limited 'Eye & Head' Campaign Overview
- **Period:** March 1, 2026 (Sun) - May 31, 2026 (Sun)
- **Course Fee:** Standalone: 20 minutes for 2,920 yen (tax included)
- **♪ Combine for a better deal! ♪**
- 60-minute set course: **250 yen OFF** the regular combination price!
- 80-minute set course: **450 yen OFF** the regular combination price!
* After April 1, set prices will change at some Raffine stores. For details, please check [here](https://www.bodywork.co.jp/news/info/7306/).
- **Participating Brands:** Raffine / Raffine Priyus / Petit Raffine
- **Click here for more details on the campaign ▼**
[https://www.bodywork.co.jp/news/campaign/rfspring2026/](https://www.bodywork.co.jp/news/campaign/rfspring2026/)
## Company Overview
### Bodywork Holdings Co., Ltd.
With the management philosophy of "We value co-existence and co-prosperity with all those surrounding the company and create new value," we are engaged in "businesses for the creation of a society where people can live healthily and vigorously in mind and body."
- Established: February 18, 1987
- Headquarters: Raffine Group Head Office Building, 2-22-23 Higashinakano, Nakano-ku, Tokyo
- Representative: Representative Director Hidefumi Shimizu
FAQ
What's new about Raffine's 'Eye & Head' campaign?
In addition to the traditional warm eye mask, you can now choose the new 'Cooling MegOchi Eye Mask,' allowing you to select either a warming or cooling sensation based on the weather or your mood.
Why is there a focus on upper body fatigue?
A Raffine customer survey revealed many people feel fatigue in their neck, shoulders, eyes, and head, likely due to extensive smartphone and desk work.
What are the price and period of the campaign?
The campaign runs from March 1st to May 31st. A 20-minute session costs 2,920 yen (tax incl.), with discounts available for course combinations.