2026 Oricon Customer Satisfaction® Survey: Relaxation Salon Ranks No. 1! Raffine's Secrets Revealed for the First Time!

Raffine, a relaxation brand operated by Body Work Holdings Co., Ltd. (Headquarters: Nakano-ku, Tokyo; Representative Director: Hidefumi Shimizu), which is engaged in 'businesses for creating a society where people can live healthy and energetic lives, both mentally and physically,' has achieved the overall No. 1 position in the relaxation salon category of the Oricon Customer Satisfaction® Ranking.

The background to achieving the No. 1 customer satisfaction rating lies in Raffine's unique service philosophy, which, in addition to its techniques and services, has carefully nurtured trust with each individual customer for over 40 years since its founding in 1987.

This press release delves into the 'secrets that produce these results' and introduces the philosophy and practical mechanisms that support Raffine's growth.

■ The philosophy of 'harmonizing the flow' rather than 'strong pressure'

Raffine's treatments differ from the common image of relaxation, which is often associated with 'resolving issues through strong pressure.' Our approach focuses on the body's natural flow, aiming to gently harmonize the body's rhythm.

It is said that the human body has a circulatory system where blood sent throughout the body by arteries returns to the heart via veins. Raffine focuses on this flow, basing its approach on 'centripetality,' which involves working from the feet upwards to the entire body.

Specifically, since approximately 70% of muscle mass and blood are concentrated in the lower body, treatments are performed gradually, starting from the lower body. Furthermore, as the reflex zone for the heart on the sole of the foot is located on the left foot, starting the treatment from the left foot is believed to further promote blood circulation.

During the treatment, strong stimulation is not applied when muscles are not yet warmed up. By gradually warming the body and then applying the approach, the aim is to enhance the relaxation effect, minimize the burden on the body, and lead to a deeper state of relaxation.

■ 'Pleasurable pain' and an approach to natural healing power

At Raffine, we emphasize 'comfortable pressure' rather than the idea that 'the more painful, the more effective.'

By applying appropriate pressure, we aim to release tension in both mind and body while maintaining the body's balance.

Excessive stimulation can cause the body to react defensively, leading to increased tension. Therefore, Raffine performs treatments with gentle pressure that maintains a relaxed state and minimizes strain on the body.

This approach aims to support the body's inherent recovery power and lead to a comfortable, relaxed state. By focusing on harmonizing the body's natural balance, it goes beyond mere fatigue recovery.