BOC Japan LLC (Head Office: Minato-ku, Tokyo, Representative: Tomohiko Komatsu), which operates franchise developments of Taiwanese food stores, will hold a limited-time pop-up event at the concourse in front of the ticket gates within Dokkyo University Mae Station on the Tobu Skytree Line from July 2, 2026, to July 8, 2026. The store is "Tairaku Tangao," a specialty Taiwanese castella shop.
"Tairaku Tangao" opened on March 12, 2021, amidst the turmoil of the COVID-19 pandemic, at Tokyu Plaza Ginza. On its opening day, a massive queue formed, stretching all the way to Tokyo Metro Ginza Station, bringing much-needed cheer. Since the opening of the Tokyu Plaza Ginza store, we have received tremendous support from our customers, and the number of repeat customers continues to grow. We have been featured in numerous media outlets, including Nippon TV's "ZIP," "Hirunandesu," and "1-oku 3000-man nin no SHOW Channel"; Fuji TV's "Mezamashi TV"; BS Asahi's "Teiban Times"; as well as in the Yomiuri Shimbun, Sankei Shimbun, women's magazines "GINGER" and "Hanako," and travel guidebooks.
At this pop-up event, we will be selling our popular Taiwanese castella, made using authentic Taiwanese methods to recreate the original taste and texture. Offerings will include the plain flavor, a "half & half" set featuring three types of our signature items – burnt butter vanilla sugar, chocolate, and Earl Grey – as well as cut castella in convenient sizes, and Taiwanese castella pudding.
Popular Taiwanese Castella That Draws Long Queues
Taiwanese castella is a traditional home-style dessert popular in Taiwan, known as "Xian Kao Dan Gao" (現烤蛋糕), meaning "cake baked on the spot." Cut into large portions, its fluffy texture and subtle sweetness make it perfect not only as a snack but also for breakfast.
Taiwanese castella is a traditional home-style dessert popular in Taiwan, known as "Xian Kao Dan Gao" (現烤蛋糕), meaning "cake baked on the spot." Cut into large portions, its fluffy texture and subtle sweetness make it perfect not only as a snack but also for breakfast.
▼ Event Details
Event Period: July 2, 2026 (Thu) - July 8, 2026 (Wed) Location: Concourse in front of the ticket gates within Dokkyo University Mae Station on the Tobu Skytree Line
Business Hours: 11:00 AM - 8:00 PM
*Hours may vary depending on circumstances.
▼ Product Lineup
Premium Castella Series We offer carefully crafted flavors using high-quality Japanese ingredients, available only at "Tairaku Tangao."
Premium Plain A plain castella with a clean taste, baked slowly in a special oven for a "fluffy and melty" texture. Suitable for all age groups.
Half & Half Set A half & half set of Premium Plain and flavored castella.
Premium Chocolate & Premium Plain A half & half set of chocolate and plain castella. The Premium Chocolate Castella is baked with cocoa powder kneaded into the batter and decorated with chocolate chips on the surface. It's a moving experience, offering the rich sweetness and bitterness of chocolate amidst a cacao aroma.
Premium Earl Grey & Premium Plain A half & half set of Earl Grey and plain castella. The Premium Earl Grey Castella is a luxurious treat where tea leaves of the fragrant Earl Grey, flavored with bergamot from the citrus family, are generously kneaded into the castella batter, allowing you to savor its rich aroma.
Premium Burnt Butter Vanilla Sugar & Premium Plain A half & half set of burnt butter vanilla sugar and plain castella. The Premium Burnt Butter Vanilla Sugar Castella is the classic Premium Plain enhanced with a concentrated butter flavor and topped with burnt butter, leaving a distinctively rich, sweet aroma. You can enjoy the luxurious scent of vanilla sugar coating the top.
Taiwanese Castella Pudding A new sensation Taiwanese castella dessert combining fluffy Taiwanese castella with pudding.
- Plain
- Uji Matcha
- Chocolate
- Earl Grey
- Mango
*Please note that the product lineup may change due to the nature of the pop-up event.
▼ "Tairaku Tangao" Flagship Store Details
Store Name: Tairaku Tangao GINZA NOVO (formerly Tokyu Plaza Ginza) Store
Address: GINZA NOVO B2F, 5-2-1 Ginza, Chuo-ku, Tokyo TEL: 03-6822-6188 Homepage: https://www.taiwancastella.com/ Business Hours: 11:00 AM - 10:00 PM *Last order 9:30 PM (Sales will end once the planned quantity is reached)
GINZA NOVO (formerly Tokyu Plaza Ginza)
*Current store and production facilities are as follows: GINZA NOVO Store (Flagship Store): Production/Sales Kawaguchi Castella Production Studio: Production/Sales/Cafe
▼ Company Overview
Company Name: BOC Japan LLC Representative: Tomohiko Komatsu Address: 24F, The Royal Park Hotel Iconic Tokyo Shiodome, 1-6-3 Higashi-Shimbashi, Minato-ku, Tokyo TEL: 03-6822-6160 Established: March 12, 2019 Business Activities: Franchise headquarters operations, restaurant management
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: GINGER / Hanako / GINZA NOVO