Okinawa's Largest Sea Festival "Naha Hari" Sponsored Again This Year! PR Booth Full of Collaboration Projects with B.LEAGUE Ryukyu Golden Kings! May 3 (Sun) - May 5 (Tue/Holiday), 2026

The BOATRACE Promotion Association (Roppongi, Minato-ku, Tokyo) will once again sponsor the "52nd Naha Hari" festival, held in Naha City, Okinawa Prefecture, from May 3 (Sunday) to May 5 (Tuesday/Holiday), 2026, and will set up a special BOATRACE PR booth. Boat racing, a thrilling competition on the water, will enliven the Naha Hari, a traditional Okinawan event also held on the water.

"Naha Hari," held every May, is one of Naha's three major festivals, alongside the "Naha Great Tug-of-War Festival" in October and the "Ryukyu Dynasty Festival (Shuri Castle Restoration Festival)" in November. The Association has been sponsoring and exhibiting booths at Naha Hari since 2023, making this the fourth consecutive year.

At the booth, we look forward to welcoming everyone with content that can be enjoyed by all generations, including a boat display in collaboration with the Ryukyu Golden Kings, experiential games, and visitor-exclusive campaigns.

Special PR Booth (Image)

Currently, 14 active boat racers are from Okinawa Prefecture, 10 of whom are young racers (under 30 years old). However, Okinawan racers account for less than 1% of the approximately 1,600 boat racers nationwide. Through sponsorships of major events and activities in Okinawa Prefecture, the Association is strengthening its efforts to promote the appeal of boat racing and recruit new boat racers.

'BOAT RACE PR Booth' Overview

Date and Time: May 3 (Sun) - May 5 (Tue/Holiday), 2026, 12:00 - 19:00 (tentative) Location: Naha Port Shinko Wharf (Minato-machi)

Activities:

(1) Ryukyu Golden Kings Collaboration Boat Display Visitors can board an actual boat used in boat racing, wrapped in Ryukyu Golden Kings specifications, and take photos.

(2) Quiz Participation Gara-pon Lottery A gara-pon lottery will be held for those who participate in a quiz via smartphone. In addition to the first prize, a "Ryukyu Golden Kings Uniform," luxurious prizes such as BOATRACE original goods will be available. *The lottery is limited to those who present their smartphone screen after participating in the quiz.

(3) 3-in-1 "Box" Ring Toss Game This attraction involves throwing rings to hit three specified numbers from 1 to 6 within five throws. Successful participants will receive BOATRACE original goods. Consolation prizes will also be given to those who do not succeed.

(4) Boat Race Cheering Game Boat race footage will be shown on a monitor. If the boat of the same color as the card drawn in the lottery wins first place, BOATRACE original goods will be presented. Consolation prizes will also be given to those who do not succeed.

(5) "Naha Hari" Limited Original Sticker Present Students and small children visiting the BOATRACE booth will receive a limited-edition Naha Hari original sticker, available only here, on a first-come, first-served basis. Be sure to get this special item, perfect as a souvenir of the festival, at the booth!

(6) BOATRACE × Ryukyu Golden Kings Collaboration Purikura (Photo Booth) *Limited to May 3 (Sun) For those who participate in a quiz via smartphone, purikura photos will be taken with an original frame. Furthermore, if you upload your purikura images to social media, you will receive BOATRACE original goods.

(7) Kumahon Greeting *Limited to the final day, May 5 (Tue/Holiday) Kumahon, the BOAT RACE mascot character, will appear at the booth. Commemorative photos can be taken.

(8) Teleboat Membership Enrollment Campaign Those who newly enroll in Teleboat on-site on the day will be eligible to participate in a lottery to win "Okinawa Collaboration QUO Card (500 yen)" and other prizes.

*The content of the activities may be subject to change. Keywords: