ORION BEER × BILLABONG Collaboration Collection to Launch on July 7

ORION BEER × BILLABONG 2026 COLLECTION

The world of ORION BEER, embodying Okinawa's nature and the liberating atmosphere of the tropics, merges with BILLABONG, a leader in free surf culture. Now in its third year, this collaboration will brighten the summer with even more evolved designs and a wider lineup.

The collection features a total of 24 items, condensing Okinawan culture and the exhilaration of summer, including graphics inspired by Orion Beer and island designs evoking waves and islands. This season, in addition to men's and women's items, dog apparel is also newly introduced.

Please enjoy a special summer with the new collection.

Sales Start Date: July 7, 2026 (Tue) from 12:00

Retailers:

Orion Beer Official Online Store / Orion Official Store Naha

Orion Official Store Motobu / Orion Official Store Nago BILLABONG Official Online Store / BILLABONG STORE Okinawa Rycom BILLABONG STORE Shonan / BILLABONG STORE Kamakura

BOARDRIDERS STORE Kawasaki / BOARDRIDERS STORE Osaka

Purchase Bonus

Customers who purchase eligible items on the Orion Beer Official Online Store or BILLABONG Official Online Store will receive a set of 2 coozies on a first-come, first-served basis for the first 200 customers!

~About ORION BEER~

"From Okinawa, bringing smiles to people, places, and the world."

Orion Beer is a comprehensive alcoholic beverage manufacturer established in Okinawa Prefecture, boasting 70 years of history and expertise.

Born from the strong will of its founders to "revitalize Okinawa's post-war economy by establishing secondary industries," it has grown into a representative manufacturing industry of Okinawa.

With the brand slogan "Naturally, Naturally," Orion Beer aims to create products and services that deliver smiles to customers' daily lives, while staying close to Okinawa's nature, climate, and people's lives.

Currently, they sell a wide range of products, including not only beer but also chu-hi and soft drinks.

They are also focusing on nationwide and international expansion, working to enhance the brand recognition of "Okinawa" as well as "Orion Beer."

Official Online Store: https://shop.orionbeer.co.jp/

Instagram: https://www.instagram.com/orionbeer_info/

X: https://x.com/orionbeer_info

~About BILLABONG~

A brand that started in 1973 on the Gold Coast, Australia. It all began with simple board shorts and hand-knitted bikinis made on founder Gordon Merchant's kitchen table. Billabong leads the world of apparel and accessories rooted in surf culture with a single, simple mission: "To inspire the next generation who will carry the future through innovative surf culture." The brand's identity and philosophy are woven into every action Billabong takes and every product it creates. "Easy to wear at the beach, relaxing, passionate, playful, and comfortable." Billabong's apparel and swimwear support everyone who loves the sea.

Official Online Store: https://boardriders.co.jp/pages/billabong

MEN’S: https://www.instagram.com/billabong_japan/

WOMEN’S: https://www.instagram.com/billabongwomensjp/

Filming Location: The Orion Hotel Motobu Resort & Spa

National Okinawa Memorial Park (Ocean Expo Park)