ROXY × Hawaiian Airlines Collaboration Born
The active women's brand ROXY has announced a collaboration with Hawaiian Airlines. The collection, themed 'The Woman Traveling Hawaii,' features apparel, bags, and accessories for travel and resort scenes, launching on April 28, 2026.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:30
- 🔍 Collected: April 28, 2026 at 12:01
- 🤖 AI Analyzed: April 28, 2026 at 13:26 (1h 24m after Collected)
Boardriders Japan LLC (Headquarters: Shibuya-ku, Tokyo), which operates the women's brand ROXY, is proud to announce a collaboration collection with Hawaiian Airlines.
Under the theme 'The Woman Traveling Hawaii,' this collection offers items that cover a wide range of situations, from resorts and travel to active scenes. It is a special collection that blends ROXY's healthy and feminine design with the world of Hawaiian Airlines.
The Hawaiian Airlines logo featured in this collection, which first appeared in the 1970s, depicts Pualani (meaning 'Flower of the Sky') surrounded by a hibiscus flower, symbolizing Hawaiian culture and hospitality.
The collection features coloring inspired by Hawaii's nature and atmosphere, as well as functional materials ideal for travel. The lineup includes items that allow for comfortable spending from travel movements to resort stays.
In addition, visuals and videos shot on location in Hawaii to express realistic travel scenes are scheduled to be released simultaneously.
■ Collection Name
ROXY × Hawaiian Airlines Collection
■ Launch Date
Sales start on April 28, 2026
Concept
'Travel with ROXY' - With ROXY from the moment you head to Hawaii, throughout your entire journey.
From the airport, in-flight, beach, town, to sunset. Making your trip to Hawaii freer and more comfortable.
■ Items Offered
・Apparel
・Bags
・Accessories, etc.
■ Sales Channels
・ROXY direct retail stores
・ROXY official online store
・Sports retailers and specialty shops, etc.
About the Brands
■ ROXY
Born in 1990, a brand for active women. ROXY supports an active lifestyle for women in surfing, snow, fitness, and more.
https://boardriders.co.jp/pages/roxy
■ Hawaiian Airlines
As Hawaii’s hometown carrier, Hawaiian Airlines connects people through the spirit of Aloha and welcomes millions of guests each year with Hawaiian hospitality. Onboard Hawaiian Airlines, guests can experience authentic Hawaii through original cocktails, Hawaiian cuisine overseen by popular local chefs, and amenity kits by local designers.
Hawaiian Airlines recently celebrated its 15th anniversary of service to Japan. Since starting daily non-stop flights between Honolulu and Haneda in 2010, it has served as a bridge between Japan and Hawaii, supporting various travel needs including tourism, business, and family visits. Currently, it operates two daily flights between Haneda and Honolulu and one daily flight between Kansai International Airport and Honolulu, welcoming over 7 million guests on approximately 32,000 flights over the past 15 years.
Hawaiian Airlines' service has been highly praised and supported by many Japanese travelers for its warm hospitality, convenient flight schedules, inflight meals, free Wi-Fi, and rich entertainment experience. Hawaiian Airlines continues to provide services tailored to the Japanese market so that the flight itself can be enjoyed as part of the journey.
Official Website: https://www.hawaiianairlines.com/ja-jp/
Instagram: https://www.instagram.com/hawaiianairlinesjp
Under the theme 'The Woman Traveling Hawaii,' this collection offers items that cover a wide range of situations, from resorts and travel to active scenes. It is a special collection that blends ROXY's healthy and feminine design with the world of Hawaiian Airlines.
The Hawaiian Airlines logo featured in this collection, which first appeared in the 1970s, depicts Pualani (meaning 'Flower of the Sky') surrounded by a hibiscus flower, symbolizing Hawaiian culture and hospitality.
The collection features coloring inspired by Hawaii's nature and atmosphere, as well as functional materials ideal for travel. The lineup includes items that allow for comfortable spending from travel movements to resort stays.
In addition, visuals and videos shot on location in Hawaii to express realistic travel scenes are scheduled to be released simultaneously.
■ Collection Name
ROXY × Hawaiian Airlines Collection
■ Launch Date
Sales start on April 28, 2026
Concept
'Travel with ROXY' - With ROXY from the moment you head to Hawaii, throughout your entire journey.
From the airport, in-flight, beach, town, to sunset. Making your trip to Hawaii freer and more comfortable.
■ Items Offered
・Apparel
・Bags
・Accessories, etc.
■ Sales Channels
・ROXY direct retail stores
・ROXY official online store
・Sports retailers and specialty shops, etc.
About the Brands
■ ROXY
Born in 1990, a brand for active women. ROXY supports an active lifestyle for women in surfing, snow, fitness, and more.
https://boardriders.co.jp/pages/roxy
■ Hawaiian Airlines
As Hawaii’s hometown carrier, Hawaiian Airlines connects people through the spirit of Aloha and welcomes millions of guests each year with Hawaiian hospitality. Onboard Hawaiian Airlines, guests can experience authentic Hawaii through original cocktails, Hawaiian cuisine overseen by popular local chefs, and amenity kits by local designers.
Hawaiian Airlines recently celebrated its 15th anniversary of service to Japan. Since starting daily non-stop flights between Honolulu and Haneda in 2010, it has served as a bridge between Japan and Hawaii, supporting various travel needs including tourism, business, and family visits. Currently, it operates two daily flights between Haneda and Honolulu and one daily flight between Kansai International Airport and Honolulu, welcoming over 7 million guests on approximately 32,000 flights over the past 15 years.
Hawaiian Airlines' service has been highly praised and supported by many Japanese travelers for its warm hospitality, convenient flight schedules, inflight meals, free Wi-Fi, and rich entertainment experience. Hawaiian Airlines continues to provide services tailored to the Japanese market so that the flight itself can be enjoyed as part of the journey.
Official Website: https://www.hawaiianairlines.com/ja-jp/
Instagram: https://www.instagram.com/hawaiianairlinesjp