BILLABONG Releases First Japan-Exclusive Dog Wear Collection!

On the way to check the morning waves, during beach time after surfing, or on a walk feeling the sea breeze—in a surfer's lifestyle, dogs are not just pets, but irreplaceable partners who share the daily routine. Born from this relationship, BILLABONG will launch a new category, 'DOG WEAR,' as a Japan-exclusive project in the spring of 2026.

In recent years, a lifestyle of spending time with dogs has spread in Japan, and scenes of people enjoying the beach with their dogs have become a common sight in coastal areas like Shonan. For BILLABONG, which has long proposed a 'life with the sea,' the presence of dogs in this lifestyle is natural. Whether it's beach time, camping, or road trips, dogs are part of the surf culture landscape as companions who enjoy the sea-filled daily life together. The items feature designs that blend into the sea and outdoor scenes, offering comfort so that people and dogs can share the same feeling. The lineup includes apparel such as T-shirts, hoodies, and aloha shirts, as well as accessories like leashes, targeting small to medium-sized dogs. The collection is scheduled to be released twice a year, in spring and autumn, proposing a 'Surf Lifestyle' to enjoy with your dog.

'Know The Feeling — Together' BILLABONG is launching a new value: a Surf Lifestyle to be enjoyed with your dog.

To mark the launch, we have produced a dedicated vehicle to sell the DOG WEAR. We will hold an event next to Pacific DRIVE-IN in Shichirigahama. On the day, we will also hold a photo session for dogs by the popular street snap photographer 'Hama-Ryu.' We will select 16 people by lottery from those who apply via the official BILLABONG Instagram to have their dogs photographed. Furthermore, we plan to select one dog from the participants to be appointed as the 'Billabong Dog-bassador,' who will wear the new items for a photoshoot to be used as official visual imagery.

[EVENT INFORMATION] Date: Saturday, April 25, 2026 (The dedicated vehicle will be on display until Sunday, April 26) Time: 11:00 - 17:00 Photo session: 1st round (13:00 - 14:00), 2nd round (15:00 - 16:00) *Advance application required Location: Outdoor space next to Pacific DRIVE-IN Address: 2-1-12 Shichirigahama, Kamakura, Kanagawa Content: Dedicated vehicle display, dog snap photo project

- How to apply for the snap photo session Please send a direct message to the official BILLABONG Instagram (@billabong_japan or @billabongwomensjp) with the text 'Application for Dog Snap Project'. *Application period: April 1 (Wed) - April 10 (Fri) *Photo times cannot be specified *Winners will be contacted on April 14 (Tue) *Notification of winning will serve as the announcement of results

About BILLABONG Started in 1973 on the Gold Coast, Australia. It all began with simple boardshorts and hand-knitted bikinis made on the kitchen table of founder Gordon Merchant. BILLABONG leads the world of apparel and accessories rooted in surf culture under one simple mission: 'To inspire the next generation through innovative surf culture.' Every action and product created by BILLABONG embodies the brand's identity and philosophy. 'Easy to spend time at the beach, relaxing, passionate, playful, and comfortable.' BILLABONG's apparel and swimwear support everyone who loves the sea.