BILLABONG to Release Japan-Original Dog Wear!
BILLABONG will launch its first Japan-original dog wear line, "DOG WEAR," in Spring 2026. Designed for surfers and their canine companions, the collection will include apparel and accessories, proposing a "Surf Lifestyle" for dogs.
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- 📰 Published: March 31, 2026 at 18:30
- 🔍 Collected: April 1, 2026 at 13:39 (19h 9m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:50 (491h 10m after Collected)
On the way to check the morning waves, during beach time after coming out of the sea, and walks feeling the sea breeze. In the surfer's lifestyle, dogs are not just pets but irreplaceable partners who share their daily lives. BILLABONG will launch a new category, "DOG WEAR," in Spring 2026, as a Japan-original project, born from such a relationship.
In recent years, the lifestyle of spending time with dogs has become widespread in Japan, and in coastal areas like Shonan, the sight of people spending time on the beach with their beloved dogs has become commonplace. For BILLABONG, which has long proposed a "life with the sea," the presence of dogs in their lifestyle was very natural. Beach time, camping, road trips. Dogs have become part of the surf culture landscape as companions enjoying daily life with the sea. The items are designed to blend into marine and outdoor scenes and offer comfortable wear, developed as products that allow people and dogs to share the same feeling. Targeting small to medium-sized dogs, the lineup includes apparel such as T-shirts, hoodies, and Aloha shirts, as well as accessories like leashes. Collections are scheduled to be released twice a year, in spring and autumn, proposing a Surf Lifestyle to enjoy with beloved dogs.
"Know The Feeling — Together"
BILLABONG will disseminate a new value: a Surf Lifestyle to enjoy with beloved dogs.
In recent years, the lifestyle of spending time with dogs has become widespread in Japan, and in coastal areas like Shonan, the sight of people spending time on the beach with their beloved dogs has become commonplace. For BILLABONG, which has long proposed a "life with the sea," the presence of dogs in their lifestyle was very natural. Beach time, camping, road trips. Dogs have become part of the surf culture landscape as companions enjoying daily life with the sea. The items are designed to blend into marine and outdoor scenes and offer comfortable wear, developed as products that allow people and dogs to share the same feeling. Targeting small to medium-sized dogs, the lineup includes apparel such as T-shirts, hoodies, and Aloha shirts, as well as accessories like leashes. Collections are scheduled to be released twice a year, in spring and autumn, proposing a Surf Lifestyle to enjoy with beloved dogs.
"Know The Feeling — Together"
BILLABONG will disseminate a new value: a Surf Lifestyle to enjoy with beloved dogs.