BOA® Technology Celebrates 25 Years of Precision Fit Innovation

BOA® Technology Inc., developer of the BOA® Fit System, announced its 25th anniversary in April 2026. The company, founded in 2001 by Gary Hammerslag, began by revolutionizing snowboard boot functionality, fit, and performance. Currently, BOA® is a global company with approximately 300 employees, headquartered in Denver, Colorado, USA, with teams operating across Europe and Asia. The establishment of the BOA® Human Performance Fit Lab (HPFL) in 2017 marked a significant turning point, shifting the company from a component supplier to an engineering solutions provider offering superior fit and proven performance advantages, backed by testing at HPFL. For over 25 years, BOA®'s patented micro-adjustable solutions have transformed how athletes and workers interact with their gear. The BOA® Fit System integrates micro-adjustable dials, strong laces, and low-friction lace guides into footwear, helmets, performance braces, and other gear, delivering superior fit solutions and proven performance advantages. Research led by BOA®'s HPFL, combined with field validation and testing by over 5,000 elite athletes, has demonstrated measurable advantages: up to 10% improvement in power transmission, up to 9% improvement in energy efficiency, and up to 11% improvement in stability and control. The BOA® Fit System is incorporated into over 10,000 products, from sports to workwear, supporting millions of users in over 80 countries to optimize their fit and performance. BOA® athletes continue to push boundaries, drive innovation, challenge conventions, and redefine human potential, having won over 200 Olympic medals with BOA®-equipped gear. In the 2025 Tour de France, 77% of participants used BOA®-equipped shoes. Shawn Neville, CEO of BOA® Technology Inc., stated that BOA's journey began in 2001 in Steamboat, Colorado, innovating the snowboard boot industry by providing superior fit, performance, and a more comfortable experience for riders. After 25 years, BOA is supported by approximately 300 million athletes and workers in over 80 countries, partnering with leading sports and workwear brands globally. BOA® maintains an unwavering commitment to innovation and social responsibility, backed by 543 patents (granted or pending) and over 100,000 hours of durability and quality testing. By 2025, 99% of BOA® products will be manufactured from recycled or renewable materials, reducing 3,100 tons of virgin material use since 2018. Additionally, 100% of its supplier factories have achieved an "A" rating, further demonstrating BOA®'s commitment to social responsibility.