BNI (Business Network International) is a global business networking organization where members meet weekly to build relationships and generate business for each other through referrals.

What is the significance of the BNI Japan National Conference 2026?

The conference marks the 20th anniversary of BNI's operation in Japan. It is a large-scale event bringing together approximately 2,500 SME owners and entrepreneurs for networking, sharing success stories, and celebrating achievements.

What is the 'Givers Gain®' philosophy?

Givers Gain® is BNI's core philosophy, meaning that by giving business to others, you will receive business in return. It emphasizes generosity and mutual support within the network.

Who are some of the key speakers at the conference?

Key speakers include author Ken Honda, Chairman of OWNDAYS Co., Ltd. Shuji Tanaka, Representative Director of High Performance Co., Ltd. Osamu Nagoone, and National Director of BNI Japan Masanori Ohno.

How does BNI generate business?

BNI members generate business primarily through trusted referrals from other members, rather than relying on traditional advertising or cold calling. This model has proven effective in generating significant business volume.

BNI, a Business Owner Community Generating Over 120 Billion Yen Annually Through Referrals Alone, Gathers at Tokyo Big Sight to Mark 20 Years in Japan

Published Mar 30, 2026 6:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

BNI Japan Celebrates 20th Anniversary with a 2,500-Person Conference at Tokyo Big Sight

BNI Japan National Conference 2025 (Held in Okinawa)

A business community for small and medium-sized enterprise owners, BNI, where over 120 billion yen in business is generated annually solely through "referrals" based on trust, without relying on advertising or cold calling. This unique community has now reached its 20th year of operation in Japan.

Amidst challenges faced by many SMEs in customer acquisition, such as a shortage of sales personnel and the escalating competition and costs of SNS advertising, BNI has continued to grow steadily for 20 years by enabling members to generate business for each other through "referrals from trusted connections.".

JBN International Co., Ltd. (Headquarters: Mitaka City, Tokyo), the operating company for BNI in Japan, will host the "BNI Japan National Conference 2026" on April 28th (Tuesday) and 29th (Wednesday, holiday), 2026, at the Tokyo Big Sight South Exhibition Hall 1 & 2, to commemorate its 20th anniversary in Japan. This event is expected to be the largest business referral event in Japan, gathering approximately 2,500 SME owners and entrepreneurs from across the country and abroad. ◼️ BNI Japan National Conference 2026 At this conference, business owners and entrepreneurs from all over the country will gather to share success stories born from business referrals and engage in networking among members.

Additionally, an awards session to recognize contributions to the community is planned, embodying BNI's core philosophy of "Givers Gain®". ◼️ Entrepreneurs Who Changed Their Lives Will Speak The conference will feature keynote speeches by leading Japanese entrepreneurs and authors, as well as the sharing of "real-life success stories" by SME owners active in BNI chapters across various regions.

Key Speakers: Ken Honda (Author) Shuji Tanaka (Chairman of the Board, OWNDAYS Co., Ltd.) Osamu Nagoone (Representative Director, High Performance Co., Ltd.) Masanori Ohno (National Director, BNI Japan) BNI Japan National Conference

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Source: PR TIMES
Category: News

BNI, a Business Owner Community Generating Over 120 Billion Yen Annually Through Referrals Alone, Gathers at Tokyo Big Sight to Mark 20 Years in Japan

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