BNI, a Business Owner Community Generating Over 120 Billion Yen Annually Through Referrals Alone, Gathers at Tokyo Big Sight to Mark 20 Years in Japan
JBN International, the Japanese operator of BNI, an SME business owner community that generates over 120 billion yen annually solely through referrals, will host the "BNI Japan National Conference 2026" at Tokyo Big Sight in April 2026 to commemorate its 20th anniversary in Japan. The event expects 2,500 attendees.
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- 📰 Published: March 30, 2026 at 18:00
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Generating businesses worth over 120 billion yen annually solely through "referrals" among members based on trust, without relying on advertising or cold calling.
BNI, a community for small and medium-sized enterprise (SME) business owners that is unparalleled in this regard, has reached its 20th anniversary since starting activities in Japan.
While many SMEs struggle with attracting customers due to a shortage of sales personnel, intensifying competition in SNS advertising, and rising customer acquisition costs caused by increasing unit prices, BNI has continued to grow without stopping for 20 years. Members generate business for each other by exchanging "referrals from people connected by trust."
To commemorate the 20th anniversary of its establishment in Japan, JBN International Co., Ltd. (Headquarters: Mitaka City, Tokyo), the operating company of BNI (Business Network International) in Japan, will hold the "BNI Japan National Conference 2026" at Tokyo Big Sight South Exhibition Halls 1 & 2 for two days on April 28 (Tuesday) and 29 (Wednesday/Holiday), 2026.
This event is one of the largest business referral events in Japan, bringing together approximately 2,500 SME business owners and operators from domestic and international locations, primarily BNI members nationwide.
◼️ BNI Japan National Conference 2026
At this conference, business owners and operators gathering from all over the country will meet under one roof to share success stories generated through business referrals and engage in networking among members.
In addition, an awards session to honor contributions to the community is also planned, making it a place to embody BNI's philosophy of "Givers Gain®".
◼️ Business Owners Whose Lives Were Changed Take the Stage
At this conference, alongside lectures by leading Japanese business owners and authors, "real success stories" by SME business owners active in BNI chapters in each region will also be shared.
Main Speakers:
Ken Honda (Author)
Shuji Tanaka (Chairman of the Board, OWNDAYS Inc.)
Osamu Nagone (Representative Director, High Performance Inc.)
Masanori Ono (National Director, BNI Japan)
BNI, a community for small and medium-sized enterprise (SME) business owners that is unparalleled in this regard, has reached its 20th anniversary since starting activities in Japan.
While many SMEs struggle with attracting customers due to a shortage of sales personnel, intensifying competition in SNS advertising, and rising customer acquisition costs caused by increasing unit prices, BNI has continued to grow without stopping for 20 years. Members generate business for each other by exchanging "referrals from people connected by trust."
To commemorate the 20th anniversary of its establishment in Japan, JBN International Co., Ltd. (Headquarters: Mitaka City, Tokyo), the operating company of BNI (Business Network International) in Japan, will hold the "BNI Japan National Conference 2026" at Tokyo Big Sight South Exhibition Halls 1 & 2 for two days on April 28 (Tuesday) and 29 (Wednesday/Holiday), 2026.
This event is one of the largest business referral events in Japan, bringing together approximately 2,500 SME business owners and operators from domestic and international locations, primarily BNI members nationwide.
◼️ BNI Japan National Conference 2026
At this conference, business owners and operators gathering from all over the country will meet under one roof to share success stories generated through business referrals and engage in networking among members.
In addition, an awards session to honor contributions to the community is also planned, making it a place to embody BNI's philosophy of "Givers Gain®".
◼️ Business Owners Whose Lives Were Changed Take the Stage
At this conference, alongside lectures by leading Japanese business owners and authors, "real success stories" by SME business owners active in BNI chapters in each region will also be shared.
Main Speakers:
Ken Honda (Author)
Shuji Tanaka (Chairman of the Board, OWNDAYS Inc.)
Osamu Nagone (Representative Director, High Performance Inc.)
Masanori Ono (National Director, BNI Japan)