The BMW & MINI Racing Committee (Secretariat: Giomic Motorsport Co., Ltd. [Headquarters: Naka-ku, Nagoya, Aichi; Representative Director: Wataru Morishita]) is pleased to announce the launch of a new hands-on program, "Kids Mechanic," for BMW & MINI Racing 2026 (BMR.2026).
In addition to the thrilling racing action of the BMW/MINI one-make series, BMR.2026 offers unique circuit-exclusive experiences such as grid walks and pit tours. The newly introduced "Kids Mechanic" program adds "the value of learning and participating as a family" to these spectator experiences. By providing a space where children can learn about how cars work and the importance of maintenance, we aim to make motorsports more accessible and increase attendance among families.
● What is Kids Mechanic?
"Kids Mechanic" is a program where children can learn about the basics of racing cars and automotive maintenance through hands-on experience, understanding the inspections and procedures required to keep a car running safely. By explaining themes such as tires, engine oil, tools, and inspections in an easy-to-understand way tailored to their age, we provide a learning opportunity that goes beyond simple "play."
This initiative is positioned not only to enhance the experience at race venues but also to promote understanding of automotive culture and manufacturing, while sparking interest in the automotive and motorsports industries for the future. We aim to provide a "gateway for children to fall in love with cars" and a "car experience for families to enjoy together while watching the races" for parents.
▲ Tire inspection experience *Vehicles and content may vary by venue.
▲ Vehicle inspection experience *Vehicles and content may vary by venue.
● New Family-Oriented Initiatives to Expand the Spectator Experience
FACT BOX
- Source: PR Times
- Category: News