"Double Cut Price, Over 80% Repeat Rate" Technical Education Transforms Beauty Salon Business Figures
KIWAMI Co., Ltd. will launch "SOBUE Coaching," a coaching service for corporations and individuals that solves beauty salon management challenges through technical education, nationwide from April 6, 2026. This service provides a cutting technique method systematized by Motoyuki Sobue, a hairdresser with 21 years of experience and over 152,000 Instagram followers, through online video education and monthly in-person training. It aims to solve the three structural challenges facing the beauty industry: "difficulty in recruitment," "unstable sales," and "escaping price competition."
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- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 01:12 (491h 33m after Collected)
KIWAMI Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director: Motoyuki Sobue) will begin offering "SOBUE Coaching," a coaching service for corporations and individuals that solves beauty salon management challenges through the power of technical education, nationwide from April 6, 2026 (Monday).
This service provides a cutting technique method uniquely systematized by Motoyuki Sobue, a hairdresser with 21 years of experience, over 1,000 people trained, and 152,000 Instagram followers, as a one-year program combining online video education and monthly in-person training (12 sessions in total).
It aims to solve the three structural challenges facing the beauty industry: "difficulty in recruitment," "unstable sales," and "escaping price competition," through a fundamental approach of improving technical skills.
**Background of Service Launch**
In the current beauty industry, many salon owners face three challenges: "difficulty in recruitment," "lack of customer attraction," and "the wall of pricing."
At the root of these lies a structural problem in the technical education of the beauty industry. Currently, the widely used cutting textbooks in Japan are mainly imported and adapted techniques for Westerners.
However, the hair quality of Westerners and Asians is completely different, and it has been difficult to fundamentally solve the hair problems of Asians.
SOBUE Coaching was born as a service that achieves a fundamental improvement in technical skills at the salon level, using its unique cutting technique method specialized for Asian hair types as its weapon.
**Features of SOBUE Coaching**
SOBUE Coaching offers two technical systems according to the growth stage of hairdressers.
**Type 1: Techniques that attract customers**
This is a technical system with low difficulty and a short learning period. It trains the ability to create highly reproducible styles that look good on social media, allowing stylists to generate sales immediately after their debut. It shortens the stylist debut period, which traditionally took over 3 years, to 1.5 years.
**Type 2: Techniques that impress**
This is a technical system that achieves overwhelming differentiation in finish. It enables stylists to provide styles that set perfectly just by drying, without using an iron, aiming to double the current cut price. Introducing salons maintain a repeat rate of over 80%.
**Maximum Feature: Standardized Technical System**
Detailed standardization covers everything from the number of razor strokes, how to lay the razor, and how to pinch the hair. Through systematic guidance that does not rely on intuition,
This service provides a cutting technique method uniquely systematized by Motoyuki Sobue, a hairdresser with 21 years of experience, over 1,000 people trained, and 152,000 Instagram followers, as a one-year program combining online video education and monthly in-person training (12 sessions in total).
It aims to solve the three structural challenges facing the beauty industry: "difficulty in recruitment," "unstable sales," and "escaping price competition," through a fundamental approach of improving technical skills.
**Background of Service Launch**
In the current beauty industry, many salon owners face three challenges: "difficulty in recruitment," "lack of customer attraction," and "the wall of pricing."
At the root of these lies a structural problem in the technical education of the beauty industry. Currently, the widely used cutting textbooks in Japan are mainly imported and adapted techniques for Westerners.
However, the hair quality of Westerners and Asians is completely different, and it has been difficult to fundamentally solve the hair problems of Asians.
SOBUE Coaching was born as a service that achieves a fundamental improvement in technical skills at the salon level, using its unique cutting technique method specialized for Asian hair types as its weapon.
**Features of SOBUE Coaching**
SOBUE Coaching offers two technical systems according to the growth stage of hairdressers.
**Type 1: Techniques that attract customers**
This is a technical system with low difficulty and a short learning period. It trains the ability to create highly reproducible styles that look good on social media, allowing stylists to generate sales immediately after their debut. It shortens the stylist debut period, which traditionally took over 3 years, to 1.5 years.
**Type 2: Techniques that impress**
This is a technical system that achieves overwhelming differentiation in finish. It enables stylists to provide styles that set perfectly just by drying, without using an iron, aiming to double the current cut price. Introducing salons maintain a repeat rate of over 80%.
**Maximum Feature: Standardized Technical System**
Detailed standardization covers everything from the number of razor strokes, how to lay the razor, and how to pinch the hair. Through systematic guidance that does not rely on intuition,