SMS Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Masaki Takahata; TSE Prime; hereinafter "the Company"), which provides "Nurse Senka Tenshoku" (URL: https://tenshoku.nurse-senka.com/), a recruitment service for nurses, announces that its second new commercial, "Nurses' Snack Bar," featuring Hikorohie, Kyoko Saito, and Hiromu Honda of ROIROM, will be broadcast nationwide for one night only during the Fuji TV Network's "2026 FNS Music Festival Summer" on July 1, 2026 (Wednesday) starting at 6:30 PM.
This commercial will also be sequentially released online following its TV broadcast on the same day, July 1 (Wednesday).
About the Commercial
KEY FIGURES
This commercial series depicts the realistic daily lives of nurses in a dramatic style, with the theme of "happy work and colleagues after changing jobs."
Hikorohie plays the senior nurse, Kyoko Saito plays the junior nurse, and Hiromu Honda of ROIROM plays the new nurse, continuing from the first installment. While the previous work depicted the confusion and tension of having a junior for the first time, in this second installment, the new nurse Honda has also settled into the workplace, and the distance between the three has shrunk, evolving into a warm relationship.
In the "Nurses' Snack Bar" commercial, set in a snack bar after work, the genuine interactions that transcend the boundaries of senior and junior nurses, and their deepened humorous human relationships are expressed with relatable characters. Through a heartwarming scene where the new nurse Honda expresses her daily gratitude while drinking at the counter, and a scene where the three sing and laugh heartily, it depicts the joy of meeting warm colleagues, with the message "This kind of human relationship feels good."
<Commercial Stills>
Commercial Overview
[Second Installment "Nurses' Snack Bar" (This Work)]
Broadcast: During Fuji TV Network's "2026 FNS Music Festival Summer (July 1, 2026 (Wednesday) 6:30 PM - 9:54 PM)"
Broadcast Area: Nationwide (excluding some areas)
Web Release Start Date: Scheduled for sequential release from July 2, 2026 (Thursday)
*Following the TV broadcast, it will be released on the web.
[First Installment "Having a Junior for the First Time" (Previous Work)]
Video URL: https://youtu.be/VbzWSR9Ycs8
Performer Profiles
Hikorohie
Debuted as a solo comedian in 2011. Her solo comedy performances, depicting unique worlds and characters, are popular, and her solo shows always sell out immediately. In addition to appearing in variety shows, she is active in dramas, movies, writing, and design. Her first collection of short stories, "Muttari Shabetto" (Asahi Shimbun Publications), won the 31st Shimasei Romance Literature Award.
Kyoko Saito
Former member of the female idol group Hinatazaka46.
In 2026, she was officially selected for the Cannes Premiere section of the 78th Cannes Film Festival for her first starring film "Renai Saiban." She appeared in the film "Kyojo Reunion/Requiem." She is currently a double MC on the talk variety show "Kyokorohee." Her TV Asahi Thursday drama "Daikuko ~GATE24~" will begin airing on July 23.
Hiromu Honda
Amidst much attention for participating in audition programs both domestically and internationally, on May 8, 2025, it was announced that he formed the idol duo "ROIROM" with Koji Hamakawa, and they have been very active in various media. On November 19, they had their pre-debut with the digital single "Dear DIVA" from Victor Entertainment. On December 10, they released their second pre-debut single "My Princess" digitally. On March 25, 2026, they released their third pre-debut single "DRESS CODE" digitally, and on May 7, approximately one year after their formation, they made their major debut with "CLASSIC WAVE." They released their debut mini-album "CLASSIC WAVE" on June 10. They have a solo live performance scheduled at Yokohama Arena on July 19 and 20.
About the "Nurse Senka" Brand
It supports the career development of nurses and nursing students by providing information for skill and career advancement, such as a bulletin board for consultation, the latest nursing and medical news, and preparation for the national nursing examination.
URL: https://media.nurse-senka.jp/
Nurse Senka Brand URL: https://nurse-senka.jp/
Nurse Senka Employment URL: https://recruit.nurse-senka.com/
Nurse Senka Tenshoku URL: https://tenshoku.nurse-senka.com/
About SMS Co., Ltd.
Founded in 2003, listed on the TSE First Section in 2011, and transitioned to the Prime Market in April 2022 due to the change in TSE market segments. With the mission to "improve people's quality of life and continue to contribute to society by building an information infrastructure suitable for an aging society," we develop and operate services with a focus on "aging society x information."
Company Name: SMS Co., Ltd.
Location: Sumitomo Fudosan Shiba Park Tower, 2-11-1 Shiba Park, Minato-ku, Tokyo
Representative: Masaki Takahata, President and Representative Director
Company Establishment: April 2003
Capital: 2,551,720,000 yen (as of March 31, 2026)
Number of Employees: Consolidated 4,660, Standalone 3,214 (as of March 31, 2026)
Business Description: We identify the areas required for an aging society as medical care/nursing care/disability welfare, healthcare, and senior life, and develop and provide services by building an information infrastructure that connects end-users, workers, and businesses as value providers.
URL: https://www.bm-sms.co.jp/
FACT BOX
- Source: PR TIMES
- Category: 広告
- Organizations: ROIROM