Fuji TV's Hugely Popular Content "Chiikawa Fortune-telling" Makes Its Debut on Seibu Railway's "Smile Vision"!

Seibu Media Communications Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director: Masaki Tanaka), a content creation company of the Seibu Group, in cooperation with Fuji Television Network, Inc. (hereinafter "Fuji TV") (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kenji Shimizu), will begin broadcasting popular content from Fuji TV and BS Fuji on Seibu Railway's in-car digital signage "Smile Vision."

This is the first time that the popular segment "Chiikawa Fortune-telling," currently broadcast on Fuji TV's morning information program "Mezamashi TV," will be expanded beyond its broadcast slot to be shown on in-train screens.

Both companies will leverage their respective strengths to provide new in-car entertainment, aiming to make travel time richer and more enjoyable.

　・Improving customer satisfaction (enhancing the value of the boarding experience)
　　By providing Fuji TV's high-quality content, loved by a wide range of generations, inside the trains, we will bring "smiles" and "comfort" to Seibu Railway users during their daily commutes and school trips.

　・Maximizing advertising media value
　　By broadcasting highly engaging entertainment content between advertisements, we will dramatically increase the attention rate for "Smile Vision" and further enhance its media value as a transit advertisement.

[Media Overview (Smile Vision)]

　・Target lines: Seibu Railway Ikebukuro Line, Shinjuku Line, and other vehicles equipped with "Smile Vision"

　・Broadcast start date: Sequentially rolling out from Monday, April 6, 2026

　・Specifications: Broadcast on LCD displays above the doors, without audio (supports subtitles and telops)

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[Overview of Broadcast Content]

We will broadcast fortune-telling content featuring the hugely popular "Chiikawa" from Fuji TV's morning program "Mezamashi TV," as well as quiz show content that can be enjoyed by a wide range of generations.

*There may be weeks when broadcasting is suspended due to circumstances.

©️Nagano / Chiikawa Production Committee ©️Fuji TV ©️BS Fuji

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■About Seibu Media Communications Co., Ltd.

Seibu Media Communications Co., Ltd. (company name changed from Bluemuse Co., Ltd. on April 1, 2025) will serve as a house agency function within the Seibu Group, responsible for providing various information through its media business and communicating with customers by creating entertainment content. For more details, please visit https://www.bluemuse.co.jp/ .

■About Seibu Group

The Seibu Group is a corporate group that operates a wide range of businesses closely related to customers' daily lives, primarily focusing on real estate, hotel and leisure, and urban transportation and railway-side businesses. Since 2006, with the slogan "Bringing smiles to those who go out," we aim to create actions and emotions for our customers, improve the satisfaction of all stakeholders including shareholders, employees, and local communities, and realize a rich and sustainable society.

For more details, please visit https://www.seibuholdings.co.jp/ .

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