Blue Puddle's 10th Anniversary Full Renewal: Announcing SI (Sticker Identity), a CI Tool for Anything
Blue Puddle Inc. has fully renewed its corporate website and CI, and announced a new branding tool, SI (Sticker Identity), ahead of its 10th anniversary. This initiative is part of a strategic review targeting new corporate clients.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 18:40
- 🔍 Collected: April 2, 2026 at 14:31
- 🤖 AI Analyzed: April 21, 2026 at 13:44 (455h 12m after Collected)
Blue Puddle Inc. (CEO Neji Sato) has implemented a corporate website renewal, a refresh of its CI (Corporate Identity), and the development of a new brand tool, 'SI (Sticker Identity),' ahead of its 10th anniversary. This renewal began with a two-month strategic review of 'WHO (who are the customers) and WHAT (what value do we deliver)' before the website production.
● Blue Puddle
https://blue-puddle.com/
## CI Refresh: From English Logo to Japanese Logo
When the core target for WHO was defined as 'person in charge of new companies,' the English logo 'Blue Puddle' was deemed difficult to read. Therefore, to mark the 10th anniversary, the English logo was changed to a Japanese logo.
It may be unusual for an English logo design company to change to a Japanese logo, but this was a strategic decision (the English logo will continue to be used). Furthermore, a responsive logo was also created, which changes its size and layout depending on the usage situation.
● Blue Puddle
https://blue-puddle.com/
## CI Refresh: From English Logo to Japanese Logo
When the core target for WHO was defined as 'person in charge of new companies,' the English logo 'Blue Puddle' was deemed difficult to read. Therefore, to mark the 10th anniversary, the English logo was changed to a Japanese logo.
It may be unusual for an English logo design company to change to a Japanese logo, but this was a strategic decision (the English logo will continue to be used). Furthermore, a responsive logo was also created, which changes its size and layout depending on the usage situation.