Exhibition of 'ChaaS' at SoftBank's Executive Briefing Center

Blue Farm Co., Ltd. (Headquarters: Hamamatsu City, Shizuoka Prefecture; CEO: Daisuke Aoki; hereinafter referred to as 'the Company'), which is creating new ways to connect society and tea, announces that it has begun exhibiting its environmental value creation service 'ChaaS' at 'EBC (Executive Briefing Center) STATION Ai' (Nagoya City, Aichi Prefecture), operated by SoftBank Corp. (hereinafter referred to as 'SoftBank').

This exhibition presents a new form of social implementation that connects regional agricultural resources with urban corporate activities to co-create new social value.

■ Background and Intent of the Exhibition

To date, the Company has been working to unleash the sustainable functions of tea plantations against the backdrop of social issues such as the decline of the tea industry and climate change. By exhibiting at 'EBC STATION Ai,' operated by SoftBank, the Company aims to introduce its unique sustainable solution and examples of its implementation, as well as the mechanism for visualizing environmental contributions. The goal is to expand the application areas of ChaaS through dialogue with companies visiting 'EBC STATION Ai.'

'EBC STATION Ai' is a next-generation business dialogue hub operated by SoftBank, aimed at co-creating solutions through technology and collaboration for challenges faced by advanced companies and local governments.

■ Exhibition Content

This exhibition visually conveys the concept of 'connecting regional agricultural resources with urban corporate activities' through an overview of ChaaS, some case studies of adopting companies, visual materials related to tea plantations, and model calculations of CO₂ absorption. We hope it will serve as an opportunity for new social implementation through dialogue with companies visiting 'EBC STATION Ai.'

*Please note that exhibition contents may change without prior notice.

【About 'ChaaS' Tea Plantation Subscription Service】

ChaaS (Tea Plantation as a Service) is an 'environmental value creation subscription service' that allows companies to easily incorporate the environmental value of tea plantations (CO₂ absorption, biodiversity, water source conservation, etc.) spread across Japan. By simply switching their own beverages to sustainable green tea beverages, companies can visualize their ESG contributions and also contribute to sustainable regional agriculture.

For more details, please visit the official website (https://chaas.jp/).

■ Representative's Comment

Daisuke Aoki, Representative Director, Blue Farm Co., Ltd.

Our company has been challenging itself to reconnect the roots of society, such as 'agriculture' and 'nature,' with corporate activities. This exhibition will be a venue to introduce the potential of ChaaS as a realistic means for companies not just to talk about 'environment,' but to actually reflect it in what they use and give. By being exhibited at 'EBC STATION Ai,' a future-oriented co-creation hub, we hope it will be an opportunity for dialogue to re-examine the relationship between cities and regions, companies and agricultural resources, and to explore how to incorporate 'environmental perspectives into daily life.'

Moving forward, we will continue to rethink the form of a sustainable regional society in collaboration with various companies.

■ Future Outlook

Going forward, we will advance initiatives that create new connections between regions and companies, and people through dialogue with companies aiming for ESG compliance and the utilization of regional resources. We aim for a form of co-creation through tea to permeate as a daily scene where environment and economy harmonize.