SoftBank's Executive Briefing Center Exhibits "ChaaS"
Blue Farm Co., Ltd. has begun exhibiting its environmental value creation service "ChaaS (Tea Farm as a Service)" at SoftBank's EBC STATION Ai in Nagoya, proposing a new model connecting local agriculture with corporate ESG initiatives.
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- 📰 Published: March 31, 2026 at 00:07
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Blue Farm Co., Ltd. (Head Office: Hamamatsu City, Shizuoka Prefecture; President and CEO: Daisuke Aoki; hereinafter "the Company"), which creates new ways to connect society and tea, is pleased to announce that it has started exhibiting its environmental value creation service "ChaaS" at "EBC (Executive Briefing Center) STATION Ai" (Nagoya City, Aichi Prefecture) operated by SoftBank Corp. (hereinafter "SoftBank").
This exhibition presents a new form of social implementation to connect local agricultural resources with urban corporate activities and co-create new social value.
■ Background and Intent of the Exhibition
Against the backdrop of social issues such as the decline of the tea industry and climate change, the Company has been working to unlock the sustainable functions of tea farms. By exhibiting at "EBC STATION Ai" operated by SoftBank, we aim to introduce adoption cases of our unique sustainable solution and the mechanism for visualizing environmental contributions. Through dialogue with companies visiting "EBC STATION Ai," we aim to expand the application scope of ChaaS.
"EBC STATION Ai" is a next-generation business dialogue hub operated by SoftBank, a facility aimed at co-creating solutions through technology and collaboration for challenges faced by advanced companies and local governments.
■ Exhibition Details
Through an overview of ChaaS, some examples of adopting companies, visual representations of tea farms, and model calculations of CO2 absorption, this exhibition is structured so visitors can visually experience the concept of "connecting local agricultural resources with urban corporate activities." We hope that dialogue with companies visiting "EBC STATION Ai" will trigger new social implementations.
*Please note that the exhibition content is subject to change without notice.
[About the Tea Farm Subscription Service "ChaaS"]
ChaaS (Tea Farm as a Service) is an "environmental value-creating subscription service" that allows companies to easily incorporate the environmental value (CO2 absorption, biodiversity, water source conservation, etc.) of tea farms spreading across the country. Simply by switching their corporate beverages to sustainable green tea beverages, companies can visualize their contribution to ESG and support sustainable local agriculture.
Details Here
Comment from Daisuke Aoki, CEO of Blue Farm Co., Ltd.
Our company has continuously taken on the challenge of reconnecting things at the root of society, such as "agriculture" and "nature," with corporate activities. This exhibition serves as a venue to introduce the potential of ChaaS as a realistic means for companies not only to talk about the "environment" but to reflect it in what they actually use and gift. By being exhibited at the forward-looking co-creation hub "EBC STATION Ai," we hope this will be a catalyst for dialogue to rethink the relationship between cities and regions, and between companies and agricultural resources, exploring together "how to incorporate environmental perspectives into daily life."
Going forward, we will continue to rethink the shape of a sustainable local society while collaborating with diverse companies.
■ Future Outlook
Moving forward, through dialogue with companies aiming for ESG compliance and the utilization of local resources, we will advance developments that create new connections between regions and companies, and between people. We aim for the form of co-creation through tea to permeate as an everyday scene where the environment and the economy harmonize.
[About Blue Farm Co., Ltd.]
202
This exhibition presents a new form of social implementation to connect local agricultural resources with urban corporate activities and co-create new social value.
■ Background and Intent of the Exhibition
Against the backdrop of social issues such as the decline of the tea industry and climate change, the Company has been working to unlock the sustainable functions of tea farms. By exhibiting at "EBC STATION Ai" operated by SoftBank, we aim to introduce adoption cases of our unique sustainable solution and the mechanism for visualizing environmental contributions. Through dialogue with companies visiting "EBC STATION Ai," we aim to expand the application scope of ChaaS.
"EBC STATION Ai" is a next-generation business dialogue hub operated by SoftBank, a facility aimed at co-creating solutions through technology and collaboration for challenges faced by advanced companies and local governments.
■ Exhibition Details
Through an overview of ChaaS, some examples of adopting companies, visual representations of tea farms, and model calculations of CO2 absorption, this exhibition is structured so visitors can visually experience the concept of "connecting local agricultural resources with urban corporate activities." We hope that dialogue with companies visiting "EBC STATION Ai" will trigger new social implementations.
*Please note that the exhibition content is subject to change without notice.
[About the Tea Farm Subscription Service "ChaaS"]
ChaaS (Tea Farm as a Service) is an "environmental value-creating subscription service" that allows companies to easily incorporate the environmental value (CO2 absorption, biodiversity, water source conservation, etc.) of tea farms spreading across the country. Simply by switching their corporate beverages to sustainable green tea beverages, companies can visualize their contribution to ESG and support sustainable local agriculture.
Details Here
Comment from Daisuke Aoki, CEO of Blue Farm Co., Ltd.
Our company has continuously taken on the challenge of reconnecting things at the root of society, such as "agriculture" and "nature," with corporate activities. This exhibition serves as a venue to introduce the potential of ChaaS as a realistic means for companies not only to talk about the "environment" but to reflect it in what they actually use and gift. By being exhibited at the forward-looking co-creation hub "EBC STATION Ai," we hope this will be a catalyst for dialogue to rethink the relationship between cities and regions, and between companies and agricultural resources, exploring together "how to incorporate environmental perspectives into daily life."
Going forward, we will continue to rethink the shape of a sustainable local society while collaborating with diverse companies.
■ Future Outlook
Moving forward, through dialogue with companies aiming for ESG compliance and the utilization of local resources, we will advance developments that create new connections between regions and companies, and between people. We aim for the form of co-creation through tea to permeate as an everyday scene where the environment and the economy harmonize.
[About Blue Farm Co., Ltd.]
202