Bullet Group Co., Ltd. has been selected for the 'Second Phase Hiroshima AI Sandbox' initiative launched by Hiroshima Prefecture and will begin an AI demonstration project in collaboration with Etajima City to achieve comprehensive welfare support. This demonstration will verify the feasibility of securely organizing and utilizing information scattered across the city's welfare departments to assist staff in making support decisions.
What Will Be Demonstrated?
Cases where a single household faces multiple challenges—such as caregiving, child-rearing, and financial hardship—are increasing, making it essential to have a cross-sectional understanding of a family’s overall situation for appropriate support. However, the current system faces the following challenges:
Structural Issues: Municipal information is managed and fragmented by system and department.
On-site Burden: Staff must manually contact other departments and cross-check information individually.
This demonstration will verify whether AI can securely organize and utilize documents and consultation records scattered across various service windows to support staff decision-making. The development team and Etajima City staff will work together on-site to build a system that can be introduced without significantly altering existing workflows, while strictly protecting residents’ privacy.
What is the Hiroshima AI Sandbox?
The 'Hiroshima AI Sandbox' is an AI demonstration support program promoted by Hiroshima Prefecture. It matches private AI developers with local demonstration fields to support real-world AI applications. In FY2026, 17 projects were selected, and Bullet Group has been selected for both the first and second phases.
Why Etajima City?
Bullet Group has established a development hub, 'COCODEMO Etajima,' within Etajima City. Having a local base enables employees to engage with regional issues as residents themselves, which is a significant strength. Leveraging past collaboration experiences, this advantage allows for closer, more practical coordination aligned with on-site realities.
From Etajima to Hiroshima, and Nationwide
Insights gained from this demonstration will be structured for broad use by municipalities facing similar challenges. Leveraging the experience accumulated through COCODEMO Etajima’s deep community integration, the project aims to develop a scalable model that can expand from Hiroshima to the entire nation, contributing to the realization of AI-driven comprehensive welfare support.
Links
Selection for the Reiwa 8 Hiroshima AI Sandbox Subsidy Program https://www.pref.hiroshima.lg.jp/soshiki/259/hiroshima-ai-sandbox-r8.html
Hiroshima AI Sandbox https://hiroshima-ai-sandbox.jp/
◆ Main Businesses of Bullet Group
Digital Marketing Company (DMC)
The Digital Marketing Company provides affiliate marketing services with over 10 years of operational history, 'SLVRbullet,' and 'CREAM,' a smartphone app-focused CPE reward platform. It has one of Japan’s leading track records in developing core 'ad performance measurement systems' for data-driven marketing, supplying major advertising agencies, telecom carriers, and large data platforms. The company delivers problem-solving solutions by combining marketing and technology.
System Development Company (SDC)
The System Development Company offers end-to-end services, from system planning and development to hardware and software selection and implementation, tailored to diverse client needs. It also provides comprehensive after-sales support, including system maintenance and management. In today’s market, where securing IT talent and hiring engineers is increasingly difficult, the company offers talent solutions to address supply challenges. It leverages long-standing networks in the ICT field to deliver agile, responsive proposals.
◆ Company Overview
MISSION: 'Connecting the world through people and technology' VISION: 'Creating new value' VALUE: 'Developing people who can develop others'
Company Name: Bullet Group Co., Ltd. Head Office: 36F, Nishinomaru Building, 1-26-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: Atsushi Ogata, President & CEO Founded: January 2013 Corporate Website: https://bltinc.co.jp/ Recruitment Site: https://bltinc.co.jp/recruiting/
< Awards > Best Venture 100 WOMAN’s VALUE AWARD 2018/2019/2020/2021 Japan's Best Companies to Work For 2020 Cheer Career Award / 2020, 2021, 2022, 2023
[Contact] Public Relations Contact: pr@bltinc.co.jp
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: SLVRbullet / CREAM