Bullet Group Publishes Special Interview Article with ORBIS Inc.

Bullet Group Inc. (Headquarters: Shinjuku-ku, Tokyo, CEO: Atsushi Ogata / hereinafter 'Bullet Group') is pleased to announce the publication of a special interview article with ORBIS Inc.

In this article, amidst the changing landscape of customer acquisition in the cosmetics industry, ORBIS Inc. and Bullet Group discussed the theme of how to create touchpoints with loyal customers who continuously support the brand, rather than just transient new acquisitions. The article introduces the value of 'third-party delivery' in affiliate advertising, an operational perspective looking ahead to LTV (Life Time Value) and retention rates, and the importance of a hands-on partnership.

◆ Background of the Interview

This interview was realized based on the relationship of trust built through daily initiatives, where we received high evaluations for our support system including creative production, in addition to generating results in affiliate ad operations.

Furthermore, on this occasion, they also visited our Sendai branch, which handles our practical creative production, and the interview was conducted after they saw the actual production site. By having them understand not only ad operations but also our production system and approach to creatives, it became an opportunity to speak more deeply about the overall picture of the support we provide.

◆ Support Value Including Creatives, Beyond Ad Operations

What was demonstrated once again through this interview is that the role required in affiliate support is not limited to mere media management and maximizing the number of acquisitions. In looking ahead to building continuous relationships with customers, the quality of support including creatives, such as appeal design, expression quality, and an improvement system linked with operations, becomes crucial.

This time, we received high evaluations not only for our ad operations but also for our practical capabilities and system regarding creative production. We take these evaluations as recognition at a practical level of our efforts to integrally provide operational support directly linked to results and creative support that dictates the quality of user touchpoints.

◆ Looking Ahead

As a marketing partner contributing to the business growth of client companies, we will continue to promote comprehensive support that includes not only ad operations but also creative production, maintenance of execution systems, and continuous improvement proposals. Through initiatives that contribute to maximizing mid-to-long-term customer value rather than just short-term acquisition results, we will provide more essential marketing support.

◆ Article Overview

Title: Beyond Just 'Acquiring': ORBIS × Bullet Group Talk About Affiliate Operations in the LTV Era URL: https://bltinc.co.jp/service/consulting-solution/special-conversation-vol3

Participant Profiles from Our Company

Ryo Osaki Director and COO, Bullet Group Inc. / Company President, Digital Marketing Company

He started his career at USEN Corporation as a corporate infrastructure construction consultant. Afterward, he joined Arrows Communication Co., Ltd., serving as General Manager of Sales. In 2013, he founded Bullet Group Inc. and was appointed Executive Officer. Since then, he has also been involved in the management of group companies, and currently oversees the business as the Company President of the Digital Marketing Company.

Ryotetsu Sasano Digital Marketing Company General Manager, 1st Planning Department, AP Business Division

After graduating from university, he engaged in band activities while working part-time. He then joined Droog Co., Ltd., getting involved in the advertising and marketing field. After joining Bullet Group Inc. in 2021, serving as a leader and manager, he currently oversees ad proposals and planning sales for advertisers in the cosmetics mail-order business and cosmetic medicine field as the General Manager of the 1st Planning Department.

◆ Main Businesses of Bullet Group

Digital Marketing Company (DMC)

The Digital Marketing Company provides 'SLVRbullet,' an affiliate service with over 10 years of operational track record mainly in the digital marketing business, and 'CREAM,' a CPE reward platform specialized for smartphone apps. We have one of the leading track records in Japan in developing 'Advertising Effectiveness Measurement Systems,' which are the core of data-driven marketing, supplying them to major ad agencies, telecom carriers, major data platformers, etc. We provide problem-solving solutions utilizing marketing and technology.

System Development Company (SDC)

The System Development Company provides an end-to-end service meeting diverse needs, from system planning and drafting to program development, and the selection and introduction of necessary hardware and software. Similarly, we have built a comprehensive after-sales follow-up system including the maintenance and management of completed systems. Furthermore, in the recent market environment where securing IT personnel and recruiting engineers continue to increase in difficulty, we provide human resource solutions to solve the supply issues for personnel. Our strength lies in our agile proposal capabilities leveraging networks cultivated through years of track record in the ICT field.