Kintetsu Department Store of Kintetsu Group Adopts Document-to-Video Service 'SPOKES' to Enhance Customer Service Quality Through Employee Training
Bloom Act announced that Kintetsu Department Store has adopted its document-to-video service 'SPOKES' to streamline internal training and improve customer service quality.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 20:12 (297h 40m after Collected)
Bloom Act Inc. (CEO: Shun Takano, Headquarters: Tsukuba City, Ibaraki Prefecture) announces that Kintetsu Department Store Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative Director and President: Takahiro Kajima, hereafter Kintetsu Department Store) has introduced the document-to-video service 'SPOKES'.
Through 'SPOKES', which allows anyone to easily convert PowerPoint documents into high-quality narrated videos simply by uploading them, we will contribute to the efficiency of education, training, and operational explanations, as well as the improvement of customer service and service quality.
## Background of SPOKES Adoption
Kintetsu Department Store has been conducting various training programs, both internally and externally, as part of human resource development supporting department store operations. Especially in recent years, training for business partners and external stakeholders has become increasingly online, and Kintetsu Department Store has also implemented this approach.
On the other hand, the content handled in training frequently requires updates due to system revisions and reviews of operational rules.
Previously, videos were produced based on various materials, and narrations were recorded each time. However, this process required a certain amount of man-hours for production and updating, making efficient operation a challenge.
Additionally, regarding internal training, although multiple training tools and contents were centrally managed on their dedicated intranet, the burden of video production and updating sometimes caused bottlenecks in expanding content and reflecting information quickly.
Given these circumstances, there was a need to reevaluate how videos were utilized as a new method to provide explanations and guidance to both internal and external parties with stable quality while minimizing the effort of production and updates.
Particularly amidst frequent system changes and updates in operational content, there was a demand for a mechanism that could realize education and information provision supporting customer-oriented service quality while keeping the burden on frontline staff to a minimum.
Against this background, Kintetsu Department Store introduced the document-to-video service 'SPOKES' to efficiently deploy operational explanations and education/training content internally and externally, and to continuously carry out human resource development that supports customer service quality.
'SPOKES' features the ability to create narrated videos simply by typing a script into the notes section of a PowerPoint document, without the need for filming or voice recording. Its simple operability, which allows it to be managed by frontline staff without requiring specialized knowledge in video production, was highly evaluated.
Furthermore, even when system changes or operational reviews occur, revisions to the documents can be instantly reflected in the video. This significantly reduces the burden of re-recording narrations and editing work that previously occurred. As a result, continuous operation based on the premise of updating video content becomes possible.
Moreover, from the perspective of emphasizing the customer service quality unique to department stores, the ability to adjust for natural, easy-to-hear voice quality and intonation was also highly praised. The decisive factor for the introduction was its ability to transmit information without compromising the sense of security and trust in education and explanations for both internal and external audiences.
Through 'SPOKES', which allows anyone to easily convert PowerPoint documents into high-quality narrated videos simply by uploading them, we will contribute to the efficiency of education, training, and operational explanations, as well as the improvement of customer service and service quality.
## Background of SPOKES Adoption
Kintetsu Department Store has been conducting various training programs, both internally and externally, as part of human resource development supporting department store operations. Especially in recent years, training for business partners and external stakeholders has become increasingly online, and Kintetsu Department Store has also implemented this approach.
On the other hand, the content handled in training frequently requires updates due to system revisions and reviews of operational rules.
Previously, videos were produced based on various materials, and narrations were recorded each time. However, this process required a certain amount of man-hours for production and updating, making efficient operation a challenge.
Additionally, regarding internal training, although multiple training tools and contents were centrally managed on their dedicated intranet, the burden of video production and updating sometimes caused bottlenecks in expanding content and reflecting information quickly.
Given these circumstances, there was a need to reevaluate how videos were utilized as a new method to provide explanations and guidance to both internal and external parties with stable quality while minimizing the effort of production and updates.
Particularly amidst frequent system changes and updates in operational content, there was a demand for a mechanism that could realize education and information provision supporting customer-oriented service quality while keeping the burden on frontline staff to a minimum.
Against this background, Kintetsu Department Store introduced the document-to-video service 'SPOKES' to efficiently deploy operational explanations and education/training content internally and externally, and to continuously carry out human resource development that supports customer service quality.
'SPOKES' features the ability to create narrated videos simply by typing a script into the notes section of a PowerPoint document, without the need for filming or voice recording. Its simple operability, which allows it to be managed by frontline staff without requiring specialized knowledge in video production, was highly evaluated.
Furthermore, even when system changes or operational reviews occur, revisions to the documents can be instantly reflected in the video. This significantly reduces the burden of re-recording narrations and editing work that previously occurred. As a result, continuous operation based on the premise of updating video content becomes possible.
Moreover, from the perspective of emphasizing the customer service quality unique to department stores, the ability to adjust for natural, easy-to-hear voice quality and intonation was also highly praised. The decisive factor for the introduction was its ability to transmit information without compromising the sense of security and trust in education and explanations for both internal and external audiences.