Ricoh Japan Starts Using the Document-to-Video Service 'SPOKES'
Bloom Act and Ricoh Japan have initiated a Proof of Value (PoV) using 'SPOKES', an interactive document-to-video service, to visualize customer interests and enhance B2B marketing efficiency.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:31
- 🤖 AI Analyzed: April 21, 2026 at 05:22 (446h 50m after Collected)
Bloom Act Co., Ltd. (President: Shun Takano, Headquarters: Tsukuba City, Ibaraki Prefecture) and Ricoh Japan Corporation (President and CEO: Toru Kasai, Headquarters: Minato-ku, Tokyo) announce that they have begun a Proof of Value (PoV) aimed at improving customer service through the use of video, utilizing the document-to-video service 'SPOKES'.
By utilizing 'SPOKES', which allows users to create narrated videos simply by uploading PowerPoint materials without any prior filming or recording work, we will improve content production efficiency and provide information on RICOH Smart Apps tailored to customers' interests, regardless of location or timing.
SPOKES: https://www.spokes-online.jp/
RICOH Smart Apps: https://www.ricoh.co.jp/products/list/ricoh-smart-apps
Background of SPOKES Introduction
RICOH Smart Apps has been disseminating the features and value of its services through websites, documents, and videos, but had an awareness of the issue: 'We have the information prepared, but are we really reaching the points that customers want to know?'
In particular, it was limited to grasp the following points solely through conventional web content:
- Which information customers choose and where they are interested
- Which contents lead to promoting understanding and consideration
Under these circumstances, RICOH Smart Apps focused on 'interactive video', a method where viewers can select and browse information they are interested in.
We thought that interactive videos, which allow viewers to not only 'watch' but also 'choose', have the potential to understand customers' areas of interest more deeply.
SPOKES, which allows relatively easy production of interactive videos starting from PowerPoint materials, has a high affinity with the existing content production flow of RICOH Smart Apps, and was judged to be a suitable service for a PoV to verify a new form of information provision.
▼ SPOKES (Document-to-Video Service) Introduction Video
By utilizing 'SPOKES', which allows users to create narrated videos simply by uploading PowerPoint materials without any prior filming or recording work, we will improve content production efficiency and provide information on RICOH Smart Apps tailored to customers' interests, regardless of location or timing.
SPOKES: https://www.spokes-online.jp/
RICOH Smart Apps: https://www.ricoh.co.jp/products/list/ricoh-smart-apps
Background of SPOKES Introduction
RICOH Smart Apps has been disseminating the features and value of its services through websites, documents, and videos, but had an awareness of the issue: 'We have the information prepared, but are we really reaching the points that customers want to know?'
In particular, it was limited to grasp the following points solely through conventional web content:
- Which information customers choose and where they are interested
- Which contents lead to promoting understanding and consideration
Under these circumstances, RICOH Smart Apps focused on 'interactive video', a method where viewers can select and browse information they are interested in.
We thought that interactive videos, which allow viewers to not only 'watch' but also 'choose', have the potential to understand customers' areas of interest more deeply.
SPOKES, which allows relatively easy production of interactive videos starting from PowerPoint materials, has a high affinity with the existing content production flow of RICOH Smart Apps, and was judged to be a suitable service for a PoV to verify a new form of information provision.
▼ SPOKES (Document-to-Video Service) Introduction Video