Ricoh Japan Co., Ltd. Starts Using Document-to-Video Service "SPOKES"

By utilizing "SPOKES," which allows the creation of narrated videos simply by uploading PowerPoint presentations without prior shooting or recording, we will improve content production efficiency and provide information on RICOH Smart Apps tailored to customer interests, regardless of location or timing.

SPOKES：https://www.spokes-online.jp/

RICOH Smart Apps：https://www.ricoh.co.jp/products/list/ricoh-smart-apps

Background of SPOKES Introduction

RICOH Smart Apps has been disseminating service features and value through websites, documents, and videos. However, we had a challenge: "Even though information is prepared, are customers really reaching the points they want to know?"

Specifically,

It was difficult to grasp these points with traditional web content alone.

Amidst this, RICOH Smart Apps focused on "interactive video," a method that allows viewers to select and browse information they are interested in.

Interactive videos allow viewers not only to "watch" but also to "choose," which we believe has the potential to deepen our understanding of customers' areas of interest.

SPOKES, which can relatively easily produce interactive videos starting from PowerPoint presentations, has high affinity with RICOH Smart Apps' existing content production flow, and was judged to be a suitable service for a PoV to verify new forms of information provision.

▼SPOKES Document-to-Video Service Introduction Video

https://online.ai-spokes.jp/view/quvws7dsh6jSe30q8LQcG0vDyctBnLe2/lhCACeNV7LeWYJOR1WTebqKYuRjdFFoO

＜About Ricoh Japan Co., Ltd.＞

Points of Evaluation for SPOKES

RICOH Smart Apps is proceeding with verification using interactive videos created with SPOKES, primarily evaluating the following points:

First, the ability to provide an experience where viewers can select and browse information they are interested in themselves. We are confirming the potential for improved customer understanding through an experience where "only necessary information can be efficiently checked," which was difficult with traditional documents and videos.

Next, the ability to visualize areas of interest through viewer selection behavior. By understanding which information is chosen and what content attracts interest, we are gaining insights that can be utilized for future content improvements.

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Convert Paper Documents to Video Without Shooting or Recording. Interactive Video for Business

This service allows you to easily create videos by simply uploading paper documents (PowerPoint). Anyone can easily create high-precision narrated videos, eliminating all costs associated with traditional video production (shooting/recording), such as studio/equipment fees, time and effort, and narrator personnel costs.

"Interactive Video Tool Category" Receives Highest Rating for 13 Consecutive Terms

<What is Interactive Video?>

Unlike traditional video viewing, interactive video allows viewers to click and select items they want to see, making it a participatory video viewing experience. Instead of passively watching a video, viewers can choose areas of interest, providing a two-way viewing experience.

SPOKES has received the highest rating in the "Interactive Video Tool" category, which is attracting increasing attention from various quarters.

▼SPOKES Receives "Highest Rating" in "Interactive Video Tool Category" for 13 Consecutive Terms

https://www.bloomact.co.jp/post-260121-2/

From "Speaking Yourself" to "Having it Spoken" - The Era of Division of Labor with "Speaking Documents" Has Arrived

Scenes where people used to speak using documents and catalogs can now be replaced by "speaking documents" created from paper documents, digitizing the act of speaking. This provides high value in improving productivity for many companies facing challenges with labor shortages and recruitment difficulties.

"Speaking documents" guide customers on behalf of sales representatives. They can accurately and thoroughly convey information that was difficult to communicate with traditional distributed documents, such as service features, benefits, and prices.

Previously, paper documents that were merely distributed could not acquire data. By converting them into videos with SPOKES, it becomes possible to acquire data (viewing logs), enabling strategic sales activities.

The high editability, allowing easy updates to the latest information by simply modifying PowerPoint, is another significant advantage over paper documents.

Interactive Videos Can Be Created

You can create "viewer-participatory interactive videos" where viewers can click on the pages they want to watch. Instead of passively watching a video, viewers can choose the information they want to know themselves.

External links can also be embedded, allowing for lead generation by guiding viewers to your service website after they watch a video introducing your service.