Another Sendai Experience in Azabu-Juban: Gyutan Keyaki Launches 'Zunda Shake'
Starting May 23, 2026, Gyutan Keyaki in Azabu-Juban will offer the 'Zunda Shake,' a new menu item featuring Miyagi's traditional 'zunda' edamame paste, as part of its regional co-creation project.
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- 📰 Published: May 20, 2026 at 19:00
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Gyutan Keyaki, a beef tongue restaurant operated by BLOOM Co., Ltd., which runs eateries across eastern Japan, will launch the 'Zunda Shake' exclusively at its Azabu-Juban branch on Saturday, May 23, 2026. The drink is a reinterpretation of Miyagi's traditional 'zunda' (edamame paste).
The product was developed by an expert team from Zunda Lab, who aim to make zunda a nationwide staple. Leveraging knowledge from pastry chefs, nurses, and pharmacists, they have created a drink that is both delicious and healthy.
Azabujuban is historically linked to Sendai, having once housed a lower residence of the Sendai Domain. This launch marks the third phase of the company's regional co-creation project, offering 'another Sendai experience' following its beef tongue dishes.
The 'Zunda Shake' was developed by a team of professionals, including pastry chefs, nurses, pharmacists, cooks, and registered dietitians. The shake contains no colorings or preservatives and stays true to the authentic taste enjoyed in Miyagi Prefecture for generations. It is made only with salted edamame and sugar, using traditional methods. While maintaining the distinct texture of zunda, it is blended into a smooth paste.
The shake is designed to pair well with beef tongue, offering a light aftertaste that can be enjoyed during or after a meal without feeling heavy.
Product Overview:
Product Name: Zunda Shake - 800 yen (including tax) *Not sold individually for dine-in customers
Available from: Saturday, May 23, 2026, 11:00 AM (Pre-sale starts Friday, May 22, 5:00 PM)
Location: Gyutan Keyaki, Azabujuban Branch (2F, Uokatsu Bldg., 1-6-6 Azabujuban, Minato-ku, Tokyo)
The product was developed by an expert team from Zunda Lab, who aim to make zunda a nationwide staple. Leveraging knowledge from pastry chefs, nurses, and pharmacists, they have created a drink that is both delicious and healthy.
Azabujuban is historically linked to Sendai, having once housed a lower residence of the Sendai Domain. This launch marks the third phase of the company's regional co-creation project, offering 'another Sendai experience' following its beef tongue dishes.
The 'Zunda Shake' was developed by a team of professionals, including pastry chefs, nurses, pharmacists, cooks, and registered dietitians. The shake contains no colorings or preservatives and stays true to the authentic taste enjoyed in Miyagi Prefecture for generations. It is made only with salted edamame and sugar, using traditional methods. While maintaining the distinct texture of zunda, it is blended into a smooth paste.
The shake is designed to pair well with beef tongue, offering a light aftertaste that can be enjoyed during or after a meal without feeling heavy.
Product Overview:
Product Name: Zunda Shake - 800 yen (including tax) *Not sold individually for dine-in customers
Available from: Saturday, May 23, 2026, 11:00 AM (Pre-sale starts Friday, May 22, 5:00 PM)
Location: Gyutan Keyaki, Azabujuban Branch (2F, Uokatsu Bldg., 1-6-6 Azabujuban, Minato-ku, Tokyo)
FAQ
Is this menu only available at the Azabujuban store?
Yes, this menu is exclusive to the Azabujuban branch.
What ingredients are used?
No colorings or preservatives are used; it consists solely of salted edamame and sugar.
Who developed it?
It was developed by the 'Zunda Lab' team, composed of professionals such as pastry chefs, nurses, and pharmacists.