Generational Gap in Job Hunting Information Sources: Gen Z Values Official Corporate Websites Most
A survey by Bloom Inc. reveals generational differences in job hunting. Those in their 20s prioritize official corporate websites for information and expect a salary increase, while older generations value recruitment agents and rewarding work. Surprisingly, 30% of 20-somethings prefer working fully in the office.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 20:33
- 🔍 Collected: April 23, 2026 at 12:01
- 🤖 AI Analyzed: April 24, 2026 at 00:31 (12h 29m after Collected)
Bloom Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Toshiyuki Hirahara, hereinafter "the Company"), which provides the career recruitment product "Bloom Career Registration" specialized in large enterprises, conducted a "Survey on Job Hunting for Large Enterprises" among 767 users of "Bloom Career Registration".
In this survey, we investigated the "most expected things when changing jobs to large enterprises", as well as the "most valued information sources in job hunting-related information gathering" and "ideal work styles".
◆ Survey Results Summary
Most expected things when changing jobs to large enterprises: 20s expect "salary increase (43.8%)", while the older the generation, the higher the percentage of those expecting "scale and rewarding nature of the work involved" rather than a salary increase.
Most valued information source for job hunting: For those in their 20s, "Official corporate website (42.3%)" exceeded "Review sites / SNS (24.5%)". For those in their 50s, "Information from recruitment agents (43.1%)" was highest, showing that younger generations value primary information media distributed by companies more.
Ideal work style: "Hybrid work (coming to the office: about 2 to 3 times a week)" was the most common (65.4%) regardless of age. For those in their 20s, "full-time in-office" came in second (30.8%).
◆ Survey Results Details
1. Most expected things when changing jobs to large enterprises
The younger generation expects "salary increase," while the older generation expects "scale and rewarding nature of the work involved."
Overall, "salary increase" was the most common at 292 people (38.1%), followed by "scale and rewarding nature of the work involved" at 200 people (26.1%).
By age group, the younger the age group, the higher the expectation for a "salary increase," while the older the age group, the higher the expectation for the "scale and rewarding nature of the work involved" rather than a salary increase.
2. Most valued information sources in job hunting-related information gathering
The younger the generation, the more they value "primary information provided by the company," and the older the generation, the more they value "information from recruitment agents."
Overall, "official corporate website" was the most common at 279 people (36.4%), followed by "information from recruitment agents" at 192 people (25.0%) and "review sites / SNS" at 175 people (22.8%).
By age group, the younger generation places more importance on the "official corporate website."
In contrast, the older the generation, the higher the percentage of those who value "information from recruitment agents."
A high percentage of people in their 20s value primary information transmitted by companies conducting hiring, showing a strong generational gap in tendencies regarding information gathering.
3. Ideal work style
About 30% of people in their 20s answered that "full-time in-office" is ideal
Overall, "hybrid work (coming to the office: about 2 to 3 times a week)" was the most common with 502 people (65.4%), and similar results were seen across all age groups.
On the other hand, 30.8% of those in their 20s answered "full-time in-office."
This suggests a certain level of need for "face-to-face communication" and "switching between on and off" among the younger demographic.
◆ Survey Overview
Survey content: Survey on job hunting for large enterprises
Survey period: Wednesday, March 11, 2026 - Sunday, March 15, 2026
Survey target: 9,860 Bloom Career Registration users
Number of valid responses: 767
Survey method: Online questionnaire survey
Copyright: The copyright of this survey data is held by Bloom Inc.
◆ About "Bloom Career Registration"
"Bloom Career Registration" is a career recruitment product specialized for large enterprises. Those considering a job change can select large companies they are interested in, register their career information, and receive information directly from the companies about open positions that match their experience. It has been introduced to about 70 companies, and is increasingly being utilized by many large enterprises such as Toyota Motor Corporation, Mitsui & Co., Sumitomo Corporation, Suntory Holdings, Kao, KDDI, Rakuten Group, NTT Docomo, Nomura Securities, Mitsubishi Estate, and Mitsui Fudosan.
Service site: https://career.blm.co.jp/
◆ Company Profile
Company name: Bloom Inc.
Established: April 2018
Representative: Toshiyuki Hirahara
Location: Nakazawa Building 4F, 1-58-11 Yoyogi, Shibuya-ku, Tokyo
Business description: Development and provision of "Bloom Career Registration", a career recruitment product specialized for large enterprises.
URL: https://www.blm.co.jp
In this survey, we investigated the "most expected things when changing jobs to large enterprises", as well as the "most valued information sources in job hunting-related information gathering" and "ideal work styles".
◆ Survey Results Summary
Most expected things when changing jobs to large enterprises: 20s expect "salary increase (43.8%)", while the older the generation, the higher the percentage of those expecting "scale and rewarding nature of the work involved" rather than a salary increase.
Most valued information source for job hunting: For those in their 20s, "Official corporate website (42.3%)" exceeded "Review sites / SNS (24.5%)". For those in their 50s, "Information from recruitment agents (43.1%)" was highest, showing that younger generations value primary information media distributed by companies more.
Ideal work style: "Hybrid work (coming to the office: about 2 to 3 times a week)" was the most common (65.4%) regardless of age. For those in their 20s, "full-time in-office" came in second (30.8%).
◆ Survey Results Details
1. Most expected things when changing jobs to large enterprises
The younger generation expects "salary increase," while the older generation expects "scale and rewarding nature of the work involved."
Overall, "salary increase" was the most common at 292 people (38.1%), followed by "scale and rewarding nature of the work involved" at 200 people (26.1%).
By age group, the younger the age group, the higher the expectation for a "salary increase," while the older the age group, the higher the expectation for the "scale and rewarding nature of the work involved" rather than a salary increase.
2. Most valued information sources in job hunting-related information gathering
The younger the generation, the more they value "primary information provided by the company," and the older the generation, the more they value "information from recruitment agents."
Overall, "official corporate website" was the most common at 279 people (36.4%), followed by "information from recruitment agents" at 192 people (25.0%) and "review sites / SNS" at 175 people (22.8%).
By age group, the younger generation places more importance on the "official corporate website."
In contrast, the older the generation, the higher the percentage of those who value "information from recruitment agents."
A high percentage of people in their 20s value primary information transmitted by companies conducting hiring, showing a strong generational gap in tendencies regarding information gathering.
3. Ideal work style
About 30% of people in their 20s answered that "full-time in-office" is ideal
Overall, "hybrid work (coming to the office: about 2 to 3 times a week)" was the most common with 502 people (65.4%), and similar results were seen across all age groups.
On the other hand, 30.8% of those in their 20s answered "full-time in-office."
This suggests a certain level of need for "face-to-face communication" and "switching between on and off" among the younger demographic.
◆ Survey Overview
Survey content: Survey on job hunting for large enterprises
Survey period: Wednesday, March 11, 2026 - Sunday, March 15, 2026
Survey target: 9,860 Bloom Career Registration users
Number of valid responses: 767
Survey method: Online questionnaire survey
Copyright: The copyright of this survey data is held by Bloom Inc.
◆ About "Bloom Career Registration"
"Bloom Career Registration" is a career recruitment product specialized for large enterprises. Those considering a job change can select large companies they are interested in, register their career information, and receive information directly from the companies about open positions that match their experience. It has been introduced to about 70 companies, and is increasingly being utilized by many large enterprises such as Toyota Motor Corporation, Mitsui & Co., Sumitomo Corporation, Suntory Holdings, Kao, KDDI, Rakuten Group, NTT Docomo, Nomura Securities, Mitsubishi Estate, and Mitsui Fudosan.
Service site: https://career.blm.co.jp/
◆ Company Profile
Company name: Bloom Inc.
Established: April 2018
Representative: Toshiyuki Hirahara
Location: Nakazawa Building 4F, 1-58-11 Yoyogi, Shibuya-ku, Tokyo
Business description: Development and provision of "Bloom Career Registration", a career recruitment product specialized for large enterprises.
URL: https://www.blm.co.jp